CDP\u30c4\u30fc\u30eb\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u306f\u3053\u3061\u3089<\/strong><\/a><\/div>\n<\/div>\n\n\n\nCDP(Customer Data Platform)\u3068\u306f\uff1f<\/h2>\n\n\n\n
CDP(Customer Data Platform)\u3068\u306f\u3001\u4f01\u696d\u304c\u4fdd\u6709\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306b\u6d3b\u7528\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3053\u3068<\/span><\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u53d6\u5f97\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u8a73\u7d30\u306a\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u304c\u53ef\u80fd<\/span><\/mark><\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\u5177\u4f53\u7684\u306b\u306f\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084Web\u884c\u52d5\u3001SNS\u306e\u53cd\u5fdc\u3001CRM\u30c7\u30fc\u30bf\u306a\u3069\u3092\u7d71\u5408\u3057\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u8208\u5473\u95a2\u5fc3\u3001\u884c\u52d5\u5c65\u6b74\u306a\u3069\u3092\u628a\u63e1<\/span><\/mark><\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\u4e3b\u306a\u6d3b\u7528\u4f8b\u3068\u3057\u3066\u306f\u3001EC\u30b5\u30a4\u30c8\u3067\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u5f37\u5316\u3001\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306a\u3069\u304c\u3042\u308a\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5927\u304d\u304f\u5411\u4e0a<\/span><\/mark><\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u3068CRM\u30fbMA\u3068\u306e\u9055\u3044\u306f\uff1f<\/h2>\n\n\n\n
CDP\u3068\u3001CRM(\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406)\u3001MA(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3)\u306f\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5f79\u5272\u3092\u6301\u3064\u30c4\u30fc\u30eb<\/span><\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\nCRM\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u60c5\u5831\u3092\u7ba1\u7406\u3057\u3001\u55b6\u696d\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u652f\u63f4\u3059\u308b<\/span><\/mark><\/strong>\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001MA\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u3092\u81ea\u52d5\u5316\u3057\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3092\u901a\u3058\u3066\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u3092CRM\u3084MA\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30c4\u30fc\u30eb\u304c\u6301\u3064\u6a5f\u80fd\u3092\u3055\u3089\u306b\u5f37\u5316\u3057\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b<\/span><\/mark><\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u306e\u4e3b\u306a\u6a5f\u80fd\u3068\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n\n\n\n\n
\n- \u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u7d71\u5408<\/strong><\/li>\n\n\n\n
- \u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u4f5c\u6210<\/strong><\/li>\n\n\n\n
- \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong><\/li>\n\n\n\n
- \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3078\u306e\u6d3b\u7528<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\u2780\uff1a\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u7d71\u5408<\/h3>\n\n\n\n
CDP\u306e\u4e3b\u306a\u6a5f\u80fd\u306e1\u3064\u76ee\u306f\u300c\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u7d71\u5408<\/span><\/mark><\/strong>\u300d\u3067\u3059\u3002<\/p>\n\n\n\nCDP\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3001CRM\u3001POS\u3001SNS\u306a\u3069\u3001\u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u53ce\u96c6\u3057\u3001\u7d71\u5408\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d0\u30e9\u30d0\u30e9\u306b\u7ba1\u7406\u3055\u308c\u3066\u3044\u305f\u30c7\u30fc\u30bf\u3092\u7d71\u4e00\u3057\u3001\u4f01\u696d\u5168\u4f53\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b<\/span><\/mark><\/strong>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306a\u3069\u3001\u7570\u306a\u308b\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1<\/span><\/mark><\/strong>\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n\u2781\uff1a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u4f5c\u6210<\/h3>\n\n\n\n
CDP\u306e\u4e3b\u306a\u6a5f\u80fd\u306e2\u3064\u76ee\u306f\u300c\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u4f5c\u6210<\/span><\/mark><\/strong>\u300d\u3067\u3059\u3002<\/p>\n\n\n\n\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u3054\u3068\u306b\u8a73\u7d30\u306a\u7d71\u5408\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3057\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u306a\u3069\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u500b\u5225\u306e\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7acb\u6848<\/span><\/mark><\/strong>\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001CDP\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001EC\u30b5\u30a4\u30c8\u306e\u5229\u7528\u5c65\u6b74\u3084\u30e1\u30fc\u30eb\u958b\u5c01\u5c65\u6b74\u3001SNS\u3067\u306e\u53cd\u5fdc\u3092\u3082\u3068\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u597d\u3080\u5546\u54c1\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a<\/span><\/mark><\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\u2462\uff1a\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n
CDP\u306e\u4e3b\u306a\u6a5f\u80fd\u306e3\u3064\u76ee\u306f\u300c\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/span><\/mark><\/strong>\u300d\u3067\u3059\u3002<\/p>\n\n\n\nCDP\u306f\u3001\u7d71\u5408\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001AI\u3084\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3044\u3001\u9867\u5ba2\u3092\u7d30\u304b\u304f\u5206\u985e(\u30bb\u30b0\u30e1\u30f3\u30c8\u5316)<\/span><\/mark><\/strong>\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001\u8cfc\u8cb7\u983b\u5ea6\u306e\u9ad8\u3044\u30ea\u30d4\u30fc\u30bf\u30fc\u5c64\u3084\u3001\u4e00\u5ea6\u3060\u3051\u8cfc\u5165\u3057\u305f\u304c\u518d\u8a2a\u3057\u3066\u3044\u306a\u3044\u9867\u5ba2\u306a\u3069\u3001\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3054\u3068\u306b\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848<\/span><\/mark><\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\u2463\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3078\u306e\u6d3b\u7528<\/h3>\n\n\n\n
CDP\u306e\u4e3b\u306a\u6a5f\u80fd\u306e4\u3064\u76ee\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3078\u306e\u6d3b\u7528<\/span><\/mark><\/strong>\u300d\u3067\u3059\u3002<\/p>\n\n\n\nCDP\u306f\u3001\u7d71\u5408\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u5404\u7a2e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3078\u81ea\u52d5\u9023\u643a\u3057\u3001\u6700\u9069\u306a\u65bd\u7b56\u3092\u5b9f\u884c<\/span><\/mark><\/strong>\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u914d\u4fe1\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u65bd\u7b56\u306a\u3069\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u3082\u3068\u306b\u30ea\u30d4\u30fc\u30bf\u30fc\u5411\u3051\u306e\u30af\u30fc\u30dd\u30f3\u3092\u767a\u884c<\/span><\/mark><\/strong>\u3057\u305f\u308a\u3001Web\u30b5\u30a4\u30c8\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u96e2\u8131\u9632\u6b62\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u8868\u793a<\/span><\/mark><\/strong>\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\nCDP\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n\n
\n- \u30c7\u30fc\u30bf\u306e\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3067\u304d\u308b<\/strong><\/li>\n\n\n\n
- \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308b<\/strong><\/li>\n\n\n\n
- \u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u5f37\u5316\u3067\u304d\u308b<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\u30c7\u30fc\u30bf\u306e\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3067\u304d\u308b<\/h3>\n\n\n\n
CDP\u306e\u30e1\u30ea\u30c3\u30c8\u306e1\u3064\u76ee\u306f\u300c\u30c7\u30fc\u30bf\u306e\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3067\u304d\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u306f\u7d71\u5408\u3055\u308c\u305f\u30c7\u30fc\u30bf\u57fa\u76e4\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u7570\u306a\u308b\u90e8\u7f72\u3084\u30b7\u30b9\u30c6\u30e0\u9593\u3067\u30c7\u30fc\u30bf\u306e\u4e0d\u6574\u5408\u304c\u767a\u751f\u3059\u308b\u30ea\u30b9\u30af\u3092\u8efd\u6e1b<\/span><\/mark><\/strong>\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u90e8\u9580\u3054\u3068\u306b\u7570\u306a\u308b\u30c7\u30fc\u30bf\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u5171\u901a\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u914d\u4fe1\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u3001\u55b6\u696d\u90e8\u9580\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u78ba\u8a8d\u3057\u3001\u6700\u9069\u306a\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u65bd<\/span><\/mark><\/strong>\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308b<\/h3>\n\n\n\n
CDP\u306e\u30e1\u30ea\u30c3\u30c8\u306e2\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n\u5f93\u6765\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306e\u66f4\u65b0\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u8fc5\u901f\u306a\u9867\u5ba2\u5bfe\u5fdc\u304c\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3057\u305f\u3002CDP\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5373\u5ea7\u306b\u53d6\u5f97\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5b9f\u884c<\/span><\/mark><\/strong>\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3067\u7279\u5b9a\u306e\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u307e\u307e\u96e2\u8131\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u3059\u3050\u306b\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u3084\u9650\u5b9a\u30af\u30fc\u30dd\u30f3\u3092\u81ea\u52d5\u914d\u4fe1\u3057\u3001\u8cfc\u5165\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b<\/span><\/mark><\/strong>\u65bd\u7b56\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u5f37\u5316\u3067\u304d\u308b<\/h3>\n\n\n\n
CDP\u306e\u30e1\u30ea\u30c3\u30c8\u306e3\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u5f37\u5316\u3067\u304d\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u6271\u3044\u306b\u95a2\u3059\u308b\u6cd5\u898f\u5236\u304c\u53b3\u3057\u304f\u306a\u308b\u4e2d\u3001\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u3068\u4fdd\u8b77\u3092\u5fb9\u5e95\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002CDP\u306f\u3001\u30c7\u30fc\u30bf\u306e\u30a2\u30af\u30bb\u30b9\u5236\u5fa1\u3084\u533f\u540d\u5316\u3001\u6697\u53f7\u5316\u3068\u3044\u3063\u305f\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c\u6cd5\u898f\u5236\u3092\u9075\u5b88\u3057\u306a\u304c\u3089\u5b89\u5168\u306b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u74b0\u5883\u3092\u69cb\u7bc9<\/span><\/mark><\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001GDPR\u3084CCPA\u306a\u3069\u306e\u898f\u5236\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u540c\u610f\u7ba1\u7406\u3084\u30c7\u30fc\u30bf\u306e\u4fdd\u5b58\u671f\u9593\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u7dad\u6301<\/span><\/mark><\/strong>\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\nCDP\u306e\u5c0e\u5165\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n\n
\n- \u5c0e\u5165\u3084\u904b\u7528\u306b\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b<\/strong><\/li>\n\n\n\n
- \u30c7\u30fc\u30bf\u7d71\u5408\u306b\u6642\u9593\u3068\u52b4\u529b\u304c\u304b\u304b\u308b<\/strong><\/li>\n\n\n\n
- \u6d3b\u7528\u306b\u306f\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u5fc5\u8981\u306b\u306a\u308b<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\u5c0e\u5165\u3084\u904b\u7528\u306b\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b<\/h3>\n\n\n\n
CDP\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306e1\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u5c0e\u5165\u3084\u904b\u7528\u306b\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3059\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u306e\u5c0e\u5165\u306b\u306f\u521d\u671f\u8cbb\u7528\u3084\u6708\u984d\u6599\u91d1\u306b\u52a0\u3048\u3066\u3001\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u30fb\u904b\u7528\u306b\u95a2\u3059\u308b\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3082\u5fc5\u8981<\/span><\/mark><\/strong>\u3067\u3059\u3002\u7279\u306b\u5927\u898f\u6a21\u306aCDP\u3092\u5c0e\u5165\u3059\u308b\u5834\u5408\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u3084\u30b7\u30b9\u30c6\u30e0\u7d71\u5408\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u304c\u5897\u5927\u3057\u307e\u3059\u3002<\/p>\n\n\n\n\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u898f\u6a21\u306b\u9069\u3057\u305f\u30d7\u30e9\u30f3\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3084\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3084\u30c7\u30e2\u74b0\u5883\u3092\u6d3b\u7528<\/span><\/mark><\/strong>\u3057\u3066\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u4e8b\u524d\u306b\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046\u3002<\/em><\/p>\n\n\n\n\u30c7\u30fc\u30bf\u7d71\u5408\u306b\u6642\u9593\u3068\u52b4\u529b\u304c\u304b\u304b\u308b<\/h3>\n\n\n\n
CDP\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306e2\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u30c7\u30fc\u30bf\u7d71\u5408\u306b\u6642\u9593\u3068\u52b4\u529b\u304c\u304b\u304b\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u6d3b\u7528\u3059\u308b\u305f\u3081\u3001\u5404\u7a2e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068\u306e\u63a5\u7d9a\u8a2d\u5b9a\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u5909\u63db\u304c\u5fc5\u8981<\/span><\/mark><\/strong>\u3067\u3059\u3002\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3084\u30bf\u30b0\u8a2d\u8a08\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u77ed\u671f\u9593\u3067\u306e\u5c0e\u5165\u304c\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306f\u3001\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u304c\u5bb9\u6613\u306aCDP\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3084\u3001\u5c0e\u5165\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u3092\u6d3b\u7528\u3057\u3066\u30c7\u30fc\u30bf\u7d71\u5408\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9032\u3081\u308b<\/span><\/mark><\/strong>\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n\u6d3b\u7528\u306b\u306f\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u5fc5\u8981\u306b\u306a\u308b<\/h3>\n\n\n\n
CDP\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306e3\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u6d3b\u7528\u306b\u306f\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u5fc5\u8981\u306b\u306a\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306e\u30b9\u30ad\u30eb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u3068\u306e\u9023\u643a\u306b\u95a2\u3059\u308b\u77e5\u8b58\u304c\u5fc5\u8981<\/span><\/mark><\/strong>\u3067\u3059\u3002\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u5408\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306f\u3001CDP\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3084\u3001\u5c02\u9580\u5bb6\u3092\u63a1\u7528\u30fb\u80b2\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n
CDP\u306e\u9078\u3073\u65b9\u3068\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n\n
\n- \u2460\uff1a\u30c7\u30fc\u30bf\u7d71\u5408\u306e\u7bc4\u56f2\u3068\u5bfe\u5fdc\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3067\u9078\u3076<\/strong><\/li>\n\n\n\n
- \u2461\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u3084\u5206\u6790\u6a5f\u80fd\u306e\u5145\u5b9f\u5ea6\u3067\u9078\u3076<\/strong><\/li>\n\n\n\n
- \u2462\uff1a\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u6027\u3067\u9078\u3076<\/strong><\/li>\n\n\n\n
- \u2463\uff1a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u51e6\u7406\u306e\u901f\u5ea6\u3084\u5bfe\u5fdc\u306e\u53ef\u5426\u3067\u9078\u3076<\/strong><\/li>\n\n\n\n
- \u2464\uff1a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30c7\u30fc\u30bf\u30ac\u30d0\u30ca\u30f3\u30b9\u5f37\u5ea6\u3067\u9078\u3076<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
\u2460\uff1a\u30c7\u30fc\u30bf\u7d71\u5408\u306e\u7bc4\u56f2\u3068\u5bfe\u5fdc\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3067\u9078\u3076<\/h3>\n\n\n\n
CDP\u3092\u9078\u3076\u30dd\u30a4\u30f3\u30c8\u306e1\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u30c7\u30fc\u30bf\u7d71\u5408\u306e\u7bc4\u56f2\u3068\u5bfe\u5fdc\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3067\u9078\u3076<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u306f\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u304c\u3001\u5bfe\u5fdc\u3059\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304c\u9650\u5b9a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u904b\u7528\u306b\u5236\u7d04\u304c\u751f\u3058\u307e\u3059\u3002\u5e45\u5e83\u3044\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068\u9023\u643a\u3067\u304d\u308bCDP\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u30c7\u30fc\u30bf\u7ba1\u7406\u304c\u53ef\u80fd<\/span><\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001Salesforce\u3084Google Analytics\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001POS\u30c7\u30fc\u30bf\u3001IoT\u30c7\u30fc\u30bf\u306a\u3069\u306e\u591a\u69d8\u306a\u30bd\u30fc\u30b9\u306b\u5bfe\u5fdc\u3059\u308bCDP\u3092\u9078\u3076<\/span><\/mark><\/strong>\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5e45\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\u2461\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u3084\u5206\u6790\u6a5f\u80fd\u306e\u5145\u5b9f\u5ea6\u3067\u9078\u3076<\/h3>\n\n\n\n
CDP\u3092\u9078\u3076\u30dd\u30a4\u30f3\u30c8\u306e2\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u3084\u5206\u6790\u6a5f\u80fd\u306e\u5145\u5b9f\u5ea6\u3067\u9078\u3076<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9069\u5207\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u5206\u6790\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u304b\u304c\u91cd\u8981<\/span><\/mark><\/strong>\u3067\u3059\u3002\u9ad8\u5ea6\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084AI\u3092\u6d3b\u7528\u3057\u305f\u4e88\u6e2c\u5206\u6790\u304c\u53ef\u80fd\u306aCDP\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6700\u9069\u5316\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u5e83\u544a\u914d\u4fe1\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u9023\u643a\u3067\u304d\u308bCDP<\/span><\/mark><\/strong>\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u5909\u5316\u306b\u7d20\u65e9\u304f\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n\u2462\uff1a\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u6027\u3067\u9078\u3076<\/h3>\n\n\n\n
CDP\u3092\u9078\u3076\u30dd\u30a4\u30f3\u30c8\u306e3\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u6027\u3067\u9078\u3076<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\nCDP\u5358\u4f53\u3067\u306f\u306a\u304f\u3001CRM\u3001MA\u3001\u5e83\u544a\u7ba1\u7406\u30c4\u30fc\u30eb\u306a\u3069\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u9023\u643a\u3067\u304d\u308b\u304b<\/span><\/mark><\/strong>\u304c\u3001\u5b9f\u7528\u6027\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002API\u3084\u30ce\u30fc\u30b3\u30fc\u30c9\u3067\u306e\u9023\u643a\u6a5f\u80fd\u304c\u5145\u5b9f\u3057\u3066\u3044\u308bCDP\u3092\u9078\u3076\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u81ea\u52d5\u5316\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\u4f8b\u3048\u3070\u3001HubSpot\u3084Marketo\u3001Google\u5e83\u544a\u3001Facebook\u5e83\u544a\u3001LINE\u306a\u3069\u306e