LPO(\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316)\u3068\u306f\uff1f<\/h2>\n\n\n\n

LPO(\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6700\u9069\u5316)\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8(LP)<\/span><\/mark><\/strong>\u3092\u6539\u5584\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u65bd\u7b56<\/span><\/mark><\/strong>\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u3059\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e3b\u306b\u3001A\/B\u30c6\u30b9\u30c8\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790\u3001UI\/UX\u6539\u5584<\/span><\/mark><\/strong>\u3092\u6d3b\u7528\u3057\u3001\u8a2a\u554f\u8005\u306e\u884c\u52d5\u3092\u53ef\u8996\u5316\u3057\u306a\u304c\u3089\u6700\u9069\u5316\u3092\u9032\u3081\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001CTA\u30dc\u30bf\u30f3\u306e\u8272\u3084\u914d\u7f6e\u3092\u5909\u66f4\u3057\u305f\u308a\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u9805\u76ee\u3092\u6e1b\u3089\u3059\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n

\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001CTA\u30dc\u30bf\u30f3\u306e\u914d\u7f6e\u5909\u66f4\u3084\u30b3\u30d4\u30fc\u306e\u6700\u9069\u5316\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u7c21\u7d20\u5316<\/span><\/mark><\/strong>\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5bfe\u5fdc\u3092\u5f37\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u96e2\u8131\u3092\u9632\u3050\u3053\u3068\u3067\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u3084\u58f2\u4e0a\u306e\u5897\u52a0\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

LPO\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u7406\u7531<\/h2>\n\n\n\n

\n

\n
• \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7af6\u4e89\u306e\u6fc0\u5316<\/strong><\/li>\n\n\n\n
• \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u8cbb\u306e\u9ad8\u9a30\u3068ROI\u5411\u4e0a\u306e\u5fc5\u8981\u6027<\/strong><\/li>\n\n\n\n
• \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u6d3b\u7528\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u9032\u5316<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n

  \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7af6\u4e89\u306e\u6fc0\u5316<\/h3>\n\n\n\n

  \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6025\u901f\u306b\u5e83\u307e\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u4f01\u696d\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u9867\u5ba2\u7372\u5f97<\/span><\/mark><\/strong>\u306b\u4e57\u308a\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

  \u305d\u306e\u7d50\u679c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084SNS\u5e83\u544a\u306a\u3069\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078\u8a98\u5c0e\u3059\u308b\u65bd\u7b56\u304c\u4e00\u822c\u5316<\/span><\/mark><\/strong>\u3057\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

  \u7af6\u4e89\u304c\u6fc0\u3057\u3044\u4e2d\u3067\u6210\u679c\u3092\u3042\u3052\u308b\u306b\u306f\u3001\u5358\u306b\u5e83\u544a\u3092\u51fa\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u8a2a\u554f\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u78ba\u5b9f\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3055\u305b\u308b\u305f\u3081\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u52b9\u679c\u7684\u306b\u6539\u5584\u30fb\u6700\u9069\u5316\u3059\u308b<\/span><\/mark><\/strong>\u5fc5\u8981\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

  \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u8cbb\u306e\u9ad8\u9a30\u3068ROI\u5411\u4e0a\u306e\u5fc5\u8981\u6027<\/h3>\n\n\n\n

  \u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u5e02\u5834\u306e\u62e1\u5927\u306b\u4f34\u3044\u3001\u5e83\u544a\u51fa\u7a3f\u8cbb\u7528\u304c\u5927\u5e45\u306b\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u9650\u3089\u308c\u305f\u4e88\u7b97\u5185\u3067\u6700\u5927\u9650\u306e\u6210\u679c(ROI\uff1a\u6295\u8cc7\u5bfe\u52b9\u679c)\u3092\u4e0a\u3052\u308b\u3053\u3068<\/span><\/mark><\/strong>\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

  \u3053\u3046\u3057\u305f\u72b6\u6cc1\u3067\u3001\u5e83\u544a\u8cbb\u3092\u7121\u99c4\u306b\u305b\u305a\u3001\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u3092\u52b9\u7387\u3088\u304f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7d50\u3073\u3064\u3051\u308b\u624b\u6cd5<\/span><\/mark><\/strong>\u3068\u3057\u3066LPO\u304c\u6ce8\u76ee\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

  \u5e83\u544a\u52b9\u679c\u306e\u6700\u5927\u5316\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6539\u5584\u3092\u5b9f\u73fe\u3059\u308b\u624b\u6cd5\u3068\u3057\u3066\u3001LPO\u306e\u91cd\u8981\u6027\u306f\u4eca\u5f8c\u3082\u9ad8\u307e\u3063\u3066\u3044\u304f<\/span><\/mark><\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

  \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u6d3b\u7528\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u9032\u5316<\/h3>\n\n\n\n

  \u8fd1\u5e74\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u6280\u8853\u304c\u98db\u8e8d\u7684\u306b\u9032\u5316<\/span><\/mark><\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

  \u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u8208\u5473\u95a2\u5fc3\u306b\u5408\u308f\u305b\u3066\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u624b\u6cd5<\/span><\/mark><\/strong>\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

  \u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306e\u30cb\u30fc\u30ba\u306b\u9069\u3057\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u96e2\u8131\u7387\u3092\u4e0b\u3052\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308bLPO\u304c\u73fe\u5b9f\u7684\u306a\u9078\u629e\u80a2<\/span><\/mark><\/strong>\u3068\u306a\u3063\u305f\u3053\u3068\u3082\u3001LPO\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u80cc\u666f\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

  LPO\u3068SEO\u30fbEFO\u306e\u9055\u3044\u3068\u306f\uff1f<\/h2>\n\n\n\n

  <\/th>	LPO<\/th>	SEO<\/th>	EFO<\/th><\/tr><\/thead>
  \u6700\u9069\u5316\u5bfe\u8c61<\/strong><\/td>	\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8(LP)<\/td>	\u30b5\u30fc\u30c1\u30a8\u30f3\u30b8\u30f3(SE)<\/td>	\u30a8\u30f3\u30c8\u30ea\u30fc\u30d5\u30a9\u30fc\u30e0(EF)<\/td><\/tr>
  \u5b9f\u65bd\u306e\u76ee\u7684<\/strong><\/td>	\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6539\u5584<\/td>	\u691c\u7d22\u8868\u793a\u9806\u4f4d\u306e\u6539\u5584<\/td>	\u5165\u529b\u5b8c\u4e86\u7387\u306e\u6539\u5584<\/td><\/tr>
  \u65bd\u7b56\u306e\u5177\u4f53\u4f8b<\/strong><\/td>	\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5909\u66f4\u3059\u308b \u30fbCTA\u306e\u8272\u3084\u30c6\u30ad\u30b9\u30c8\u3092\u5909\u66f4\u3059\u308b \u30fb\u30b3\u30d4\u30fc\u306e\u6587\u8a00\u3084\u914d\u7f6e\u3092\u5909\u66f4\u3059\u308b<\/td>	\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u9ad8\u3081\u308b \u30fb\u88ab\u30ea\u30f3\u30af\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b \u30fb\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u69cb\u9020\u3092\u898b\u76f4\u3059<\/td>	\u30fb\u5165\u529b\u9805\u76ee\u3092\u7c21\u7d20\u306b\u3059\u308b \u30fb\u30a8\u30e9\u30fc\u8868\u793a\u306e\u8996\u8a8d\u6027\u3092\u9ad8\u3081\u308b \u30fb\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n LPO\u3068SEO\u306e\u9055\u3044<\/h3>\n\n\n\n LPO\u3068SEO\u306e\u9055\u3044\u306f\u3001\u5bfe\u8c61\u3068\u3059\u308b\u30da\u30fc\u30b8\u306e\u76ee\u7684\u3067\u3059\u3002SEO(\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316)\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3044\u3001\u96c6\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068\u3092\u76ee\u7684<\/span><\/mark><\/strong>\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n \u5177\u4f53\u7684\u306b\u306f\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9078\u5b9a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306e\u5411\u4e0a\u3092\u884c\u3044\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u3092\u5897\u3084\u3057\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001LPO\u306f\u3001\u8a2a\u554f\u8005\u304c\u6210\u7d04(\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3)\u3057\u3084\u3059\u3044\u30da\u30fc\u30b8\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u304c\u76ee\u7684<\/span><\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n \u4f8b\u3048\u3070\u3001SEO\u3067\u306f\u300c\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u3092\u72d9\u3044\u3001\u6d41\u5165\u6570\u3092\u5897\u3084\u3059\u65bd\u7b56\u300d\u3092\u884c\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001LPO\u3067\u306f\u300c\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u554f\u3044\u5408\u308f\u305b\u7387\u3084\u8cfc\u5165\u7387\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u300d<\/span><\/mark><\/strong>\u3092\u91cd\u8996\u3057\u307e\u3059\u3002<\/p>\n\n\n\n LPO\u3068EFO\u306e\u9055\u3044<\/h3>\n\n\n\n LPO\u3068EFO\u306e\u9055\u3044\u306f\u3001\u6700\u9069\u5316\u3059\u308b\u5bfe\u8c61\u306e\u7bc4\u56f2\u306b\u3042\u308a\u307e\u3059\u3002EFO(\u30a8\u30f3\u30c8\u30ea\u30fc\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316)\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5165\u529b\u30d5\u30a9\u30fc\u30e0\u3067\u96e2\u8131\u3057\u306a\u3044\u3088\u3046\u306b\u6539\u5584\u3059\u308b\u65bd\u7b56<\/span><\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n \u5177\u4f53\u7684\u306b\u306f\u3001\u300c\u5165\u529b\u9805\u76ee\u306e\u7c21\u7d20\u5316\u300d\u300c\u30a8\u30e9\u30fc\u8868\u793a\u306e\u308f\u304b\u308a\u3084\u3059\u3055\u300d\u300c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u306e\u5165\u529b\u306e\u3057\u3084\u3059\u3055\u300d\u306a\u3069\u3092\u6700\u9069\u5316\u3057\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u7387\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001LPO\u3067\u306f\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u6539\u5584\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u884c\u52d5\u3092\u4fc3\u3059\u65bd\u7b56\u300d<\/span><\/mark><\/strong>\u306b\u91cd\u70b9\u3092\u7f6e\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u4f8b\u3048\u3070\u3001EFO\u3067\u306f\u300c\u5165\u529b\u30df\u30b9\u306e\u4fee\u6b63\u3092\u3057\u3084\u3059\u304f\u3059\u308b\u300d\u300c\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3059\u308b\u300d\u306a\u3069\u306e\u65bd\u7b56\u3092\u884c\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001LPO\u3067\u306f\u300cCTA\u30dc\u30bf\u30f3\u306e\u8272\u3084\u914d\u7f6e\u3092\u5909\u66f4\u3059\u308b\u300d\u300c\u30da\u30fc\u30b8\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3092\u6539\u5584\u3059\u308b\u300d<\/span><\/mark><\/strong>\u306a\u3069\u306e\u6539\u5584\u304c\u4e3b\u306a\u65bd\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n LPO\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n \n \n \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387(CVR)\u3092\u5411\u4e0a\u3067\u304d\u308b<\/strong><\/li>\n\n\n\n \u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c(ROI)\u3092\u6539\u5584\u3067\u304d\u308b<\/strong><\/li>\n\n\n\n \u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13(UI\/UX)\u3092\u5411\u4e0a\u3067\u304d\u308b<\/strong><\/li>\n\n\n\n \u30da\u30fc\u30b8\u306e\u96e2\u8131\u7387\u3084\u76f4\u5e30\u7387\u3092\u4f4e\u6e1b\u3067\u304d\u308b<\/strong><\/li>\n\n\n\n \u9867\u5ba2\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387(CVR)\u3092\u5411\u4e0a\u3067\u304d\u308b<\/h3>\n\n\n\n LPO\u306e\u30e1\u30ea\u30c3\u30c8\u306e1\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387(CVR)\u3092\u5411\u4e0a\u3067\u304d\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n LPO\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u8a2a\u554f\u8005\u304c\u5fc5\u8981\u3068\u3059\u308b\u60c5\u5831\u3092\u9069\u5207\u306b\u63d0\u793a\u3057\u3001\u884c\u52d5\u3092\u4fc3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001CTA(Call To Action)\u306e\u6700\u9069\u5316\u3084\u30d5\u30a9\u30fc\u30e0\u306e\u7c21\u7565\u5316\u306f\u52b9\u679c\u7684<\/span><\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n \u4f8b\u3048\u3070\u3001A\/B\u30c6\u30b9\u30c8\u3092\u7528\u3044\u3066\u3001\u3088\u308a\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u30dc\u30bf\u30f3\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u6587\u8a00\u3092\u691c\u8a3c\u3059\u308b<\/span><\/mark><\/strong>\u3053\u3068\u3067\u3001\u30a8\u30f3\u30c8\u30ea\u30fc\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c(ROI)\u3092\u6539\u5584\u3067\u304d\u308b<\/h3>\n\n\n\n LPO\u306e\u30e1\u30ea\u30c3\u30c8\u306e2\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c(ROI)\u3092\u6539\u5584\u3067\u304d\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u9069\u5207\u306bLPO\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u304b\u3089\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u3001\u7121\u99c4\u306a\u5e83\u544a\u8cbb\u3092\u524a\u6e1b<\/span><\/mark><\/strong>\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30da\u30fc\u30b8\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u6210\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n \u4f8b\u3048\u3070\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3054\u3068\u306b\u5c02\u7528\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210<\/span><\/mark><\/strong>\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u3001\u5e83\u544a\u8cbb\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13(UI\/UX)\u3092\u5411\u4e0a\u3067\u304d\u308b<\/h3>\n\n\n\n LPO\u306e\u30e1\u30ea\u30c3\u30c8\u306e3\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13(UI\/UX)\u3092\u5411\u4e0a\u3067\u304d\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u8a2a\u554f\u8005\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u63d0\u4f9b\u3057\u3001\u76ee\u7684\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u9054\u6210\u3067\u304d\u308b\u30da\u30fc\u30b8\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u76f4\u611f\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3084\u8aad\u307f\u3084\u3059\u3044\u30b3\u30f3\u30c6\u30f3\u30c4<\/span><\/mark><\/strong>\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n \u4f8b\u3048\u3070\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3092\u6539\u5584\u3057\u305f\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u5411\u3051\u306b\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u5c0e\u5165\u3059\u308b<\/span><\/mark><\/strong>\u3053\u3068\u3067\u3001\u30b9\u30c8\u30ec\u30b9\u306e\u306a\u3044\u95b2\u89a7\u74b0\u5883\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u30da\u30fc\u30b8\u306e\u96e2\u8131\u7387\u3084\u76f4\u5e30\u7387\u3092\u4f4e\u6e1b\u3067\u304d\u308b<\/h3>\n\n\n\n LPO\u306e\u30e1\u30ea\u30c3\u30c8\u306e4\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u30da\u30fc\u30b8\u306e\u96e2\u8131\u7387\u3084\u76f4\u5e30\u7387\u3092\u4f4e\u6e1b\u3067\u304d\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u69cb\u6210\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u8a2a\u554f\u8005\u304c\u9014\u4e2d\u3067\u30b5\u30a4\u30c8\u304b\u3089\u96e2\u308c\u3066\u3057\u307e\u3046\u30ea\u30b9\u30af\u3092\u6e1b\u3089\u305b\u307e\u3059\u3002\u7279\u306b\u3001\u8996\u7dda\u8a98\u5c0e\u3092\u610f\u8b58\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u3084\u9069\u5207\u306a\u60c5\u5831\u914d\u7f6e\u304c\u91cd\u8981<\/span><\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n \u4f8b\u3048\u3070\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306b\u9b45\u529b\u7684\u306a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u914d\u7f6e<\/span><\/mark><\/strong>\u3057\u305f\u308a\u3001\u753b\u9762\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u305b\u305a\u306b\u91cd\u8981\u306a\u60c5\u5831\u3092\u4f1d\u3048\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u3064\u3051\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n \u9867\u5ba2\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b<\/h3>\n\n\n\n LPO\u306e\u30e1\u30ea\u30c3\u30c8\u306e5\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u9867\u5ba2\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6539\u5584\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3001\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790\u3084A\/B\u30c6\u30b9\u30c8\u306e\u6d3b\u7528\u306f\u52b9\u679c\u7684<\/span><\/mark><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n \u4f8b\u3048\u3070\u3001\u3069\u306e\u30dc\u30bf\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u306e\u304b\u3001\u30da\u30fc\u30b8\u306e\u3069\u306e\u90e8\u5206\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3057\u3084\u3059\u3044\u306e\u304b\u3092\u5206\u6790<\/span><\/mark><\/strong>\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u30da\u30fc\u30b8\u8a2d\u8a08\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n LPO\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n \n \n \u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u304c\u5fc5\u8981\u306b\u306a\u308b<\/strong><\/li>\n\n\n\n \u5c02\u9580\u7684\u306a\u77e5\u8b58\u3084\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306b\u306a\u308b<\/strong><\/li>\n\n\n\n \u77ed\u671f\u9593\u3067\u306f\u6210\u679c\u304c\u51fa\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n \u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u304c\u5fc5\u8981\u306b\u306a\u308b<\/h3>\n\n\n\n LPO\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306e1\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u304c\u5fc5\u8981\u306b\u306a\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n LPO\u306f\u4e00\u5ea6\u5b9f\u65bd\u3059\u308c\u3070\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5e38\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u5e02\u5834\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3057\u3066\u3044\u304f<\/span><\/mark><\/strong>\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306f\u3001\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3084A\/B\u30c6\u30b9\u30c8\u3092\u5b9a\u671f\u7684\u306b\u5b9f\u65bd\u3057\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u304c\u6709\u52b9<\/span><\/mark><\/strong>\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306a\u904b\u7528\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u6700\u5c0f\u9650\u306e\u5de5\u6570\u3067\u6700\u5927\u306e\u6210\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u5c02\u9580\u7684\u306a\u77e5\u8b58\u3084\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306b\u306a\u308b<\/h3>\n\n\n\n LPO\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306e2\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3084\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306b\u306a\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n \u52b9\u679c\u7684\u306aLPO\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5206\u6790\u3084\u30da\u30fc\u30b8\u8a2d\u8a08\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58<\/span><\/mark><\/strong>\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001A\/B\u30c6\u30b9\u30c8\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u89e3\u6790\u306a\u3069\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u5c02\u7528\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306f\u3001\u4f7f\u3044\u3084\u3059\u3044LPO\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u57fa\u790e\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u30b9\u30ad\u30eb\u3092\u7fd2\u5f97\u3059\u308b<\/span><\/mark><\/strong>\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002\u307e\u305f\u3001\u5c02\u9580\u306eLPO\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306b\u6700\u9069\u5316\u3092\u9032\u3081\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u77ed\u671f\u9593\u3067\u306f\u6210\u679c\u304c\u51fa\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b<\/h3>\n\n\n\n LPO\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306e3\u3064\u76ee\u3068\u3057\u3066\u306f\u300c\u77ed\u671f\u9593\u3067\u306f\u6210\u679c\u304c\u51fa\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b<\/span><\/mark><\/strong>\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n LPO\u306f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u6539\u5584\u3092\u91cd\u306d\u308b\u624b\u6cd5\u3067\u3042\u308b\u305f\u3081\u3001\u5373\u52b9\u6027\u306e\u3042\u308b\u65bd\u7b56\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u7279\u306b\u3001\u6700\u9069\u306a\u30c7\u30b6\u30a4\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u308b\u307e\u3067\u306b\u4e00\u5b9a\u306e\u6642\u9593\u304c\u304b\u304b\u308b<\/span><\/mark><\/strong>\u3053\u3068\u304c\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n \u89e3\u6c7a\u7b56\u3068\u3057\u3066\u306f\u3001\u77ed\u671f\u9593\u3067\u52b9\u679c\u3092\u691c\u8a3c\u3067\u304d\u308bA\/B\u30c6\u30b9\u30c8\u3092\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3001\u5c0f\u3055\u306a\u6539\u5584\u3092\u7a4d\u307f\u91cd\u306d\u308b\u3053\u3068\u304c\u91cd\u8981<\/span><\/mark><\/strong>\u3067\u3059\u3002\u307e\u305f\u3001\u65e2\u5b58\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5b9f\u65bd\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n LPO\u306e\u52b9\u679c\u7684\u306a\u5b9f\u65bd\u624b\u9806<\/h2>\n\n\n\n \n \n \u2460\uff1a\u76ee\u7684\u8a2d\u5b9a\u3068KPI\u3092\u6c7a\u5b9a\u3059\u308b<\/strong><\/li>\n\n\n\n \u2461\uff1a\u73fe\u72b6\u5206\u6790\u3068\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b<\/strong><\/li>\n\n\n\n \u2462\uff1a\u6539\u5584\u65b9\u91dd\u3092\u6c7a\u5b9a\u3059\u308b<\/strong><\/li>\n\n\n\n \u2463\uff1aA\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b<\/strong><\/li>\n\n\n\n \u2464\uff1a\u52b9\u679c\u691c\u8a3c\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u884c\u3046<\/strong><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n \u2460\uff1a\u76ee\u7684\u8a2d\u5b9a\u3068KPI\u3092\u6c7a\u5b9a\u3059\u308b<\/h3>\n\n\n\n LPO\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001