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\u30a2\u30c9\u30c6\u30c3\u30af(AdTech)\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u914d\u4fe1\u3084\u5206\u6790\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306b\u3001AI\u3084\u30c7\u30fc\u30bf\u89e3\u6790\u306a\u3069\u306e\u5148\u7aef\u6280\u8853\u3092\u6d3b\u7528\u3059\u308b\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/span><\/mark><\/strong>\u306e\u3053\u3068\u3067\u3059\u3002\u5404\u7a2e\u5e83\u544a\u306e\u6700\u9069\u5316\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u6280\u8853\u306e\u7dcf\u79f0\u3068\u3057\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u5e83\u544a\u914d\u4fe1\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528\u3092\u5b9f\u73fe\u3067\u304d\u308b\u5e83\u544a\u904b\u7528\u306e\u9ad8\u5ea6\u5316\u6280\u8853\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u304a\u308a\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u3084SNS\u5e83\u544a\u306e\u62e1\u5927\u3068\u3044\u3063\u305f\u80cc\u666f\u304b\u3089\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3082\u30a2\u30c9\u30c6\u30c3\u30af\u306e\u5c0e\u5165\u304c\u52a0\u901f<\/span><\/mark><\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u30a2\u30c9\u30c6\u30c3\u30af\u306b\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u306e\u8ab2\u984c\u3084\u5e83\u544a\u8a50\u6b3a\u30ea\u30b9\u30af\u306e\u5897\u5927<\/span><\/mark><\/strong>\u3068\u3044\u3063\u305f\u554f\u984c\u3082\u5b58\u5728\u3057\u3066\u304a\u308a\u3001\u8aa4\u3063\u305f\u7406\u89e3\u306e\u307e\u307e\u904b\u7528\u3092\u9032\u3081\u3066\u3057\u307e\u3046\u3068\u3001\u5e83\u544a\u8cbb\u306e\u7121\u99c4\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5931\u6557\u306b\u3082\u3064\u306a\u304c\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30a2\u30c9\u30c6\u30c3\u30af\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u3084\u4ed5\u7d44\u307f\u306e\u89e3\u8aac<\/span><\/mark><\/strong>\u306b\u52a0\u3048\u3066\u3001DSP\u3084SSP\u306a\u3069\u306e\u5e83\u544a\u6280\u8853\u306e\u7a2e\u985e\u304b\u3089\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u307e\u3067\u3001\u521d\u5fc3\u8005\u5411\u3051\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u5fb9\u5e95\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3080\u3060\u3051\u3067\u3001\u30a2\u30c9\u30c6\u30c3\u30af\u306e\u5168\u4f53\u50cf\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/span><\/mark><\/strong>\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u904b\u7528\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u60a9\u3093\u3067\u3044\u308b\u62c5\u5f53\u8005\u306b\u306f\u5fc5\u898b\u306e\u5185\u5bb9\u3067\u3059\uff01<\/p>\n\n\n\n

\n
X-Tech\u306e\u30b5\u30fc\u30d3\u30b9\u4e00\u89a7\u3092\u898b\u308b<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af(AdTech)\u3068\u306f\uff1f<\/h2>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af(AdTech)\u3068\u306f\u3001\u82f1\u8a9e\u306e\u300cAdvertising(\u5e83\u544a)\u00d7Technology(\u6280\u8853)<\/span><\/mark><\/strong>\u300d\u306e\u7565\u8a9e\u3067\u3001\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u3084\u30c7\u30fc\u30bf\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u308b\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u3053\u3068\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u914d\u4fe1\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u3092\u52b9\u7387\u5316\u3059\u308b\u5e83\u544a\u914d\u4fe1\u306e\u81ea\u52d5\u5316\u306e\u4ed5\u7d44\u307f\u3068\u3057\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af\u306e\u6700\u5927\u306e\u7279\u5fb4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u5e83\u544a\u3092\u6700\u9069\u5316\u3067\u304d\u308b\u70b9<\/span><\/mark><\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u95b2\u89a7\u5c65\u6b74\u3084\u691c\u7d22\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u4ed5\u7d44\u307f\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u30de\u30b9\u5e83\u544a\u3067\u306f\u96e3\u3057\u304b\u3063\u305f\u9ad8\u7cbe\u5ea6\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b\u3068\u3057\u3066\u306f\u3001EC\u30b5\u30a4\u30c8\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084SNS\u5e83\u544a\u306e\u81ea\u52d5\u914d\u4fe1\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5e83\u544a\u3092\u81ea\u52d5\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u306e\u52b9\u7387\u5316\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3067\u304d\u308b\u70b9<\/span><\/mark><\/strong>\u304c\u3001\u30a2\u30c9\u30c6\u30c3\u30af\u306e\u5927\u304d\u306a\u7279\u5fb4\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\n
X-Tech\u306e\u30b5\u30fc\u30d3\u30b9\u4e00\u89a7\u3092\u898b\u308b<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af(AdTech)\u3068\u30de\u30fc\u30c6\u30c3\u30af(MarTech)\u306e\u9055\u3044<\/h3>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af\u3068\u4f3c\u305f\u8a00\u8449\u3068\u3057\u3066\u300c\u30de\u30fc\u30c6\u30c3\u30af(MarTech)<\/strong><\/span><\/mark>\u300d\u3068\u3044\u3046\u6982\u5ff5\u304c\u3042\u308a\u307e\u3059\u3002\u4e21\u8005\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u3059\u304c\u3001\u5f79\u5272\u306b\u306f\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u9805\u76ee<\/th> \u30a2\u30c9\u30c6\u30c3\u30af(AdTech)<\/th> \u30de\u30fc\u30c6\u30c3\u30af(MarTech)<\/th><\/tr><\/thead>
\u4e3b\u306a\u76ee\u7684<\/td> \u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316<\/td> \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6700\u9069\u5316<\/td><\/tr>
\u4e3b\u306a\u7528\u9014<\/td> \u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/td> \u9867\u5ba2\u7ba1\u7406\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/td><\/tr>
\u4e3b\u306a\u30c4\u30fc\u30eb<\/td> DSP\u30fbSSP\u30fbRTB<\/td> CRM\u30fbMA<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af\u306f\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316\u3059\u308b\u6280\u8853\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u30de\u30fc\u30c6\u30c3\u30af\u306f\u9867\u5ba2\u7ba1\u7406\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u3092\u7ba1\u7406\u3059\u308b\u6280\u8853\u3067\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u3001MA\u30c4\u30fc\u30eb\u3084CRM\u306a\u3069\u306f\u30de\u30fc\u30c6\u30c3\u30af\u306b\u5206\u985e\u3055\u308c\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001DSP\u3084SSP\u306a\u3069\u306e\u5e83\u544a\u914d\u4fe1\u30c4\u30fc\u30eb\u306f\u30a2\u30c9\u30c6\u30c3\u30af\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u3001\u4e21\u8005\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306e\u6280\u8853\u3067\u3059\u304c\u3001\u76ee\u7684\u3068\u5f79\u5272\u304c\u7570\u306a\u308b\u5e83\u544a\u6280\u8853\u3068\u30de\u30fc\u30b1\u6280\u8853\u306e\u9055\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af(AdTech)\u306e\u4ed5\u7d44\u307f<\/h2>\n\n\n\n

DSP\u306e\u5f79\u5272<\/h3>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af\u306e\u4ed5\u7d44\u307f\u306e1\u3064\u76ee\u3068\u3057\u3066\u300cDSP\u300d\u3068\u3044\u3046\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002DSP\u3068\u306f\u3001\u5e83\u544a\u4e3b\u304c\u5e83\u544a\u67a0\u3092\u81ea\u52d5\u7684\u306b\u8cfc\u5165\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u4e3b\u304c\u8907\u6570\u306e\u5e83\u544a\u5a92\u4f53\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u51fa\u7a3f\u3067\u304d\u308b\u5e83\u544a\u67a0\u81ea\u52d5\u8cfc\u5165\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

DSP\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u8907\u6570\u306eWeb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u5e83\u544a\u67a0\u3092\u307e\u3068\u3081\u3066\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u5bfe\u8c61\u3092\u7d30\u304b\u304f\u8a2d\u5b9a\u3067\u304d\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u3001EC\u4f01\u696d\u304cDSP\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u3001\u904e\u53bb\u306b\u5546\u54c1\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u306a\u3069\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u4ed5\u7d44\u307f\u306b\u3088\u308a\u3001\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5927\u304d\u304f\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

SSP\u306e\u5f79\u5272<\/h3>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af\u306e\u4ed5\u7d44\u307f\u306e2\u3064\u76ee\u3068\u3057\u3066\u300cSSP\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002SSP\u3068\u306f\u3001Web\u30e1\u30c7\u30a3\u30a2\u3084\u30a2\u30d7\u30ea\u306a\u3069\u306e\u5a92\u4f53\u5074\u304c\u5e83\u544a\u67a0\u3092\u52b9\u7387\u7684\u306b\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3053\u3068\u3067\u3059\u3002\u5a92\u4f53\u306e\u5e83\u544a\u53ce\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u5e83\u544a\u67a0\u8ca9\u58f2\u6700\u9069\u5316\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

SSP\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u5a92\u4f53\u306f\u8907\u6570\u306e\u5e83\u544a\u4e3b\u304b\u3089\u306e\u5165\u672d\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u67a0\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5e83\u544a\u4e3b\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6761\u4ef6\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u640d\u306a\u308f\u306a\u3044\u5e83\u544a\u914d\u4fe1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3067\u306f\u3001SSP\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5e83\u544a\u53ce\u76ca\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u591a\u304f\u306e\u5a92\u4f53\u3067\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

RTB\u306e\u4ed5\u7d44\u307f<\/h3>\n\n\n\n

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RTB\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u95b2\u89a7\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5e83\u544a\u4fa1\u5024\u304c\u5224\u65ad\u3055\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u6700\u3082\u9ad8\u3044\u4fa1\u683c\u3092\u63d0\u793a\u3057\u305f\u5e83\u544a\u4e3b\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u4ed5\u7d44\u307f\u306b\u3088\u308a\u3001\u5e83\u544a\u4e3b\u306f\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3064\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u306e\u307f\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af(AdTech)\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/h2>\n\n\n\n

\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5e02\u5834\u306e\u62e1\u5927<\/h3>\n\n\n\n

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\u30c7\u30fc\u30bf\u6d3b\u7528\u30cb\u30fc\u30ba\u306e\u5897\u52a0<\/h3>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u306e2\u3064\u76ee\u3068\u3057\u3066\u300c\u30c7\u30fc\u30bf\u6d3b\u7528\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u5316\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u8fd1\u5e74\u3067\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3084\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u9ad8\u7cbe\u5ea6\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u904b\u7528\u81ea\u52d5\u5316\u30cb\u30fc\u30ba\u306e\u5897\u52a0<\/h3>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u306e3\u3064\u76ee\u3068\u3057\u3066\u300c\u5e83\u544a\u904b\u7528\u306e\u81ea\u52d5\u5316\u300d\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5f93\u6765\u306e\u5e83\u544a\u904b\u7528\u3067\u306f\u3001\u5a92\u4f53\u9078\u5b9a\u3084\u5e83\u544a\u914d\u4fe1\u306e\u8abf\u6574\u306a\u3069\u3092\u624b\u52d5\u3067\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u3001\u591a\u304f\u306e\u5de5\u6570\u304c\u304b\u304b\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u30a2\u30c9\u30c6\u30c3\u30af\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u696d\u52d9\u52b9\u7387\u3092\u5927\u304d\u304f\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af(AdTech)\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n

\u5e83\u544a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6\u5411\u4e0a<\/h3>\n\n\n\n

\u30a2\u30c9\u30c6\u30c3\u30af\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u691c\u7d22\u5c65\u6b74\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u4eba\u306e\u8208\u5473\u3084\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002\u5f93\u6765\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u3084\u65b0\u805e\u5e83\u544a\u3067\u306f\u3001\u5e74\u9f62\u5c64\u3084\u5730\u57df\u306a\u3069\u5927\u307e\u304b\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3057\u304b\u8a2d\u5b9a\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u30a2\u30c9\u30c6\u30c3\u30af\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5\u3092\u3082\u3068\u306b\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5e83\u544a\u3092\u672c\u5f53\u306b\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3078\u5c4a\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u540c\u3058\u5546\u54c1\u306e\u5e83\u544a\u3084\u95a2\u9023\u5546\u54c1\u3092\u8868\u793a\u3059\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\u304c\u4ee3\u8868\u4f8b\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u5e83\u544a\u914d\u4fe1\u3092\u884c\u3048\u308b\u70b9\u306f\u3001\u9ad8\u7cbe\u5ea6\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5b9f\u73fe\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u5e83\u544a\u904b\u7528\u306e\u52b9\u7387\u5316<\/h3>\n\n\n\n

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\u3057\u304b\u3057\u3001\u30a2\u30c9\u30c6\u30c3\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u4f5c\u696d\u306e\u591a\u304f\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002DSP\u306a\u3069\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u5e83\u544a\u67a0\u306e\u8cfc\u5165\u3084\u5e83\u544a\u914d\u4fe1\u306e\u6700\u9069\u5316\u3092\u81ea\u52d5\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

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\u5e83\u544a\u52b9\u679c\u306e\u53ef\u8996\u5316<\/h3>\n\n\n\n

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\u30a2\u30c9\u30c6\u30c3\u30af(AdTech)\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n

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\u30a2\u30c9\u30c6\u30c3\u30af(AdTech)\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3068\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n

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