Google Tag Managerの評判・口コミ 全145件

What do you dislike?

It does take some getting used to and experimentation, but that's pretty standard with most of the core Google products. One thing that really does bug me, though, is the way the Trigger "fire on" options are setup. I've been using TM for 3 years and I still have to test whether I need to use "url", "url path" and "page URL". I just choose one of those each time and test it until the tag fires. There isn't a whole lot of documentation (not that I could find anyway) that explains the differences between those. There needs to be some sort of glossary INCLUDED in the program while you're navigating through. Similar to how Analytics has hover-over tool tips that explain what certain metrics mean.

What do you like best?

I work at an advertising agency that also manages some of our clients' websites. I am by no means a web developer, but I have to be able to add and remove campaign tracking codes from client sites quickly. I am not familiar with many .php settings and I really hesitate to change any code on a site directly. Tag Manager is like a back door that's a lot easier to get in to. There's a lot less room for error as well, since you're only editing one small piece of code rather the the core site files. So even if you managed to implement the tag incorrectly, you more than likely didn't break the entire site by doing so and it's a lot easier to diagnose and correct your error.

Recommendations to others considering the product

Just keep things organized. It's easy to accidentally create multiple triggers that essentially do the same thing. You really only need one trigger for each particular function and you can use that trigger to fire multiple different tags. I also recommend implementing some naming conventions to keep everything easy to navigate through.

What do you dislike?

There's definitely a learning curve of figuring out how exactly to trigger everything. Once you've set up a few basic tags though it becomes easier and is definitely worth the time you spent to learn it.

What do you like best?

Once you get the hang of creating triggers for your tags, it becomes so easy to manage all your scripts in a single place. That makes it so much easier to see all the tags you're using on your websites, and it also makes it much easier to give limited access to vendors to add tags to the site - no direct access to your site required, and everything is captured in version control so it's easy to tell who made which changes.

Recommendations to others considering the product

Set up an extra GTM container and use it on a staging site. You can then use the "preview" to see exactly which tags trigger on which pages and events. It makes it much easier to validate this way on a staging site, and then deploy the changes to the live container & live website and already be certain that things are tracking and firing exactly as you intended.

What do you dislike?

The how-to's from Google gives you the basics, but on tagging various kinds of elements, it doesn't go deep enough in that regard.

What do you like best?

Google Tag Manager is fairly straightforward on building tags, variables and triggers. The interface is clean, all the tools are there ready-to-use, and the tags once published works immediately.

Recommendations to others considering the product

I'd encourage you to look at other resources outside of Google to learn to use Google Tag Manager properly. One of these that I'd recommend is MeasureSchool. Plenty of free resources from that site, and their YouTube channel has been invaluable. I'd also encourage you to check the Google Tag Manager Product Forums. which are public forums by Google. You can post questions, tips and the like, and it can provide additional resources.

What do you dislike?

Sometimes I have to go back to edited things more than once

What do you like best?

Self explanatory and easy to track just about anything.

What do you dislike?

Functionality wise, it's great, there's nothing to dislike at all. The layout could be a little bit more user friendly, and the documentation could be better.

What do you like best?

It is a very powerful and useful tool. It allows you set up tags and triggers to send information back to othe platforms. For our case, it is used to track marketing data, and we do not need to contact the tech team to do so.

Recommendations to others considering the product

Read up on documentation, watch YouTube Videos. This tool is powerful!

What do you dislike?

Ability to switch between different sites and users takes awhile.

What do you like best?

Global dashboards and real time metrics.

Recommendations to others considering the product

Step away from the left to right interface and try to go more pull from within.

What do you dislike?

I found it to be complicated to get set up so I have my agency manage it for our website. I thought the interface was confusing and not very intuitive to use.

What do you like best?

Google Tag Manager is helpful tool to easily manage various types of tags on a website for tracking and analytics in one place and easily integrates with other systems.

What do you dislike?

Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't.

What do you like best?

Single interface to manage all kinds of analytics and tracking code snippets.

Recommendations to others considering the product

Not for the faint of heart. Usually easier to just add tag snippets via your CMS.

What do you dislike?

It's beneficial to come with at least a basic understanding of coding or being able to diagnose it.

What do you like best?

The fact that it's free is great. Google has done a great job with providing a powerful tagging tool with simple UX.

Recommendations to others considering the product

Understanding the flow you want for tag firing is important.