Adobe Targetの評判・口コミ 全2件

What do you dislike about the product?

Maybe this is not an universal issue but on my personal case it tends to fail when I try to use Google Chrome. The site doesn't render properly or things aren't save etc.

What do you like best about the product?

As a Marketing Analytics A/B testing is part of your every day live. Few tools that I have used in the past are as good as Adobe Target when it comes to doing tests on your site. The interface is so user friendly and getting data is both quick and easy.

Recommendations to others considering the product:

If money is not an issue is a no brainier.

What do you dislike about the product?

When you want to do more complicated tests across a variety of page elements or with complicated goals it can make it hard to use the drag and drop tooling. I often have to include custom scripts and css to the pages which requires development assistance so plan for that staffing need if you want to complicated testing. Not necessarily a knock on Target, but as with all A/B testing you have to really understand setting up your goals correctly so you are getting valid results that are meaningful. Not comparing apples to apples can screw your results up quickly. We may also need to buy the Premium version to get all the segmentation and personalization we want.

What do you like best about the product?

Its drag and drop for a lot of the basic tests you'd like to do so they learning curve for the basics isn't bad. This makes the average user able to setup tests quickly and get going with the tool. Also has decent integration with Adobe Analytics if you also have that. Additionally it has some capabilities for site personalization to change parts of the site based on user actions, analytics and segments which is powerful depending on your data set.

Recommendations to others considering the product:

Consider testing other lower cost options. If you just need drag and drop without any tight integration with Analytics and aren't already in the Adobe ecosystem there are plenty of worthy competitors as far as I've seen.

What do you dislike about the product?

Integration with DTM is manual as if you want to use at.js, manual configuration is required. In Adobe Launch this has been fixed though.

What do you like best about the product?

Ease of use is very good, everything is UI based and not very high level of coding is required. Business users can also use it for personalizing their websites. Visual Content editor is very good and allows customizations on website in WYSWYG.

Recommendations to others considering the product:

This is a great personalization tool. However, its real power can be seen when you have Marketing Cloud integration, i.e. you have Adobe analytics/Adobe Audience Manager and Adobe Experience Manager.

What do you dislike about the product?

The user interface is not intuitive. It's too complicated to set up a lot of tests and personalizations. Oftentimes, tests do not work on the live site. Many problems all around with this tool. There are much better tools out there if you need to run many tests for many projects without involving a developer or their support team.

What do you like best about the product?

In theory, it has a lot of great features. The best features are the predictive abilities, the integration with Adobe Analytics, and the (sometimes) easy connection to ecommerce data.

Recommendations to others considering the product:

Unless you are a developer or need to run something in conjunction with Adobe Analytics, you would be better off with other tools.

What do you dislike about the product?

The platform works better if you have other experience cloud products as well. Adobe Target on its own would not give you the required insights and data selection/segmentation capabilities.

What do you like best about the product?

The UI is very intuitive and i like the drag and drop functionality to create work flows and tests. The platform does the audience selection based on the targeting model you choose and it also helps you get the accurate sample size for meaningful results.

What do you dislike about the product?

Measurement with Adobe Analytics, sounds good on the surface and is seemingly simple to set up; however, caveat here- the analytics themselves need to be bulletproof. Custom events and custom dimensions, depends on how and when they are collected, may make a confusing report.

What do you like best about the product?

Highly configurable site optimization, straightforward to debug and preview test subject experiences. Simple reporting interface to measure performance.

Recommendations to others considering the product:

Ensure you are on top of your server call needs, the pricing model for Target. Anticipate server calls like page views.

What do you dislike about the product?

It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software

What do you like best about the product?

It is easy without dev knowledge to make changes to the pages and the code - although it was questionable if this always worked

What do you dislike about the product?

The WYSIWYG editor has limits, and it's not always easy to find ways around it. If you're trying to test something relatively complex, you can use selectors and custom code, but the emphasis in the UI is on the other ways to edit. You end up entering a lot of code in a box made for a few lines of text. If something doesn't work, figuring it out becomes quite tedious.

What do you like best about the product?

Changes go through immediately. It's very easy to create a test for simple elements (text on page, colours, font size).

Recommendations to others considering the product:

The UI is challenging in some cases, but it does what it says. Everything works better if it's fully integrated with Adobe Analytics.