Google Tag Managerの評判・口コミ 全148件

What do you dislike?

A lot of trial and error is required for more complex tagging like custom events, though that's probably the case for any complex analytics software. Occasionally third-party tags are finicky to implement. There aren't good administration tools for agencies that allow default access based on agency administrator status - people still need to be added to every new Tag Manager one by one.

What do you like best?

Non-developers can add tags immediately. There's a tag for every action you can imagine on a webpage. Incredible tutorials exist to support power-user inquiries and custom tagging. Great integration with Webmaster Tools and Analytics.

What do you dislike?

The tracking ID is an easier read I have no complaints about the system. I would like to add it is an important tool used by Internet Marketers to enhance job skills.

What do you like best?

I enjoy knowing that there is another way to tag your item of display and track keywords in Internet market to help increase rankings for years to come.

What do you dislike?

I don窶冲 like how often it doesn窶冲 work or takes a long time to process

What do you like best?

I like how easy this tool is to use and how it helps you along in the process.

What do you dislike?

It's hard to find something i dislike about this product, specially because I have use it several times and really have found barely mistakes.

What a con I see on this, is that you can't really tag your website in a way that you can see the REAL traffic you can get, for that you are forced to use Analytics, although I would like to have that metric in the same product.

What do you like best?

My knowledge of HTML is really basic when it becames to websites but with GTM, this job got completely different. With GTM I was able to tag multiple sites, for different Digital Specialities at the same time, such as Facebook, Programmatic Buying (Double Click products), SEM, etc.

It's so easy to use and you have a lot of variables to choose from. So I can say it is really customizable to what you trully want/need.

Recommendations to others considering the product

When it becomes to Digital Advertising Campaigns, I highly recommend this product. Specially because you can use only one Account to use with multiple websites (or multiple clients websites). I also work as a Freelancer and this got me a lot of work nowadays.

What do you dislike?

Depending on what you need to do, your IT team might need to be involved to pass data-layer variable so you can use on GTM (example: price, product title)

What do you like best?

Easy to use and manage your pixel firing rules.

Recommendations to others considering the product

- Make sure you have a basic knowledge of marketing pixels and where to place them on the site.

- Basic HTML, CSS and Javascript experience is recommended.

- Keep your archives/history logs organized

What do you dislike?

Having multiple users at an enterprise level is cumbersome to setup the correct shareable view.

What do you like best?

Ability to have so many tag options and the dashboard customization.

What do you dislike?

It took a little bit of time to get used to the system but it was pretty standard overall

What do you like best?

I am by no means a web developer but found the system pretty simple - with a lot of beneficial help in the help sections. It makes it a lot easier to update campaign codes rather than having to go into the actual code and manually update.

Recommendations to others considering the product

Be sure to stay organized - I have caught myself getting campaigns mixed up or creating duplicates in the software. It helped our team to come up with naming conventions - made it easier to navigate through things.

What do you dislike?

I dislike how many possibilities there are and how little guidance there is in implementing the tags.

What do you like best?

Google Tag Manager could be much more user friendly with some more guidance from Google, but is vital to monitoring website performance.

Recommendations to others considering the product

Make sure you have good training and understanding.

What do you dislike?

The UI could be better, too many layers of menu

What do you like best?

Ease of setting up tags and the precision in tracking