Adobe Audience Managerの評判・口コミ 全1件

What do you dislike?

It is limited in other data such as return viewers and other necessary attributes needed for full usefulness.

What do you like best?

I like the comprehensive analytics that show me who my main audiences are. I am able to see graphics as well as detailed updates about my target audiences.

Recommendations to others considering the product

Try the trial version before purchase to see if it is right for your needs. This will be cost effective in case you dont wish to use the product in the long term.

What do you dislike?

could use some improvements around mobile

What do you like best?

Easy integrations to dsps, data access through the new marketplace

What do you dislike?

There are several limitations with regards to splitting cookie pools and mobile usage. It would be great to have Adobe randomize cookie pools or data segments and split into equal groups. This would be a much cleaner, efficient way to test media platforms against each other. Currently, there is no workaround to solve for this either. Regarding mobile, one cannot measure uniques accurately and thus analyzing this channel is inefficient.

What do you like best?

The ability to customize reporting and review data in multiple formats. It's great that I can pull insights across a variety of metrics to further rationalize decisions. Reporting exports quickly and the raw data format allows either the user to pivot it or use a pre-pivoted template. AAM also allows the user to look at several different types of data including overlap, audience insights, performance, etc. Importing client data can easily be compared with 3rd party data for the purpose of analyzing or rebuilding so that the user can export to other platforms and media providers. There has also been recent improvements that visualizes the overlap data in a series of bubbles that generate a quick snapshot of what the data represents. Overall, the reporting is one of the largest advantages to AAM.

Recommendations to others considering the product

Take the time to go through the training, it helps to unlock all of the features and gives users full benefit of the product. It's also best to have a question or problem in mind before exploring aimlessly, it'll often lead to various different insights otherwise.

What do you dislike?

Need to add more Security features.

What do you like best?

Security features, Easy to use, Easy to circulate, Record Maintainnance