Oracle BlueKaiの評判・口コミ 全2件

What do you dislike?

Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing

What do you like best?

They have a wide variety of 3rd party segments to access at a fair price . Also the connectivity is great.

What do you dislike?

Rules can be difficult to build when matching the proper nomenclature. Also, the taxonomy of data sets can be hard to navigate to add/remove choices.

What do you like best?

Access to a lot of data sets. Integrations exist with many other platforms.

Recommendations to others considering the product

It's a good tool, but other tools may offer additional advantages, quicker support, or more of a user friendly interface.

What do you dislike?

It is costly. And the User interface is not much user friendly. It can be improved. They have great customer base and lot of data. Sorting through that data should be easy and user friendly.

What do you like best?

Its Data Management Platform (DMP). The cloud based platform enabled us to look into the coockie based customer data and analyze their behavior. This helped a lot for targeting the right consumers and improve the marketing of our company services.

Recommendations to others considering the product

This is a great tool and essential in today's world of direct marketing.

What do you dislike?

Efforts can be made to get more customers onto their platform. For a business with fewer users, Bluekai might be able to give only a few matches with their data.

What do you like best?

The very thought of knowing more about your existing customers is thrilling. BlueKai made this possible with the enormous amounts of customer data they had. Our firm had a lot of customers but we had very little detail about them. Bleak came to our rescue and helped with more data

Recommendations to others considering the product

Bleak helps your campaigns have better target audience.