Oracle BlueKaiの評判・口コミ 全2件

What do you dislike?

Unlike many of their competitors, BlueKai's interface looks and feels pretty dated.

What do you like best?

BlueKai's relevancy in user-targeting is very comprehensive - I believe they track close to a billion user profiles. From a consumer perspective, the BlueKai Registry is a great tool to give users a glimpse of what digital information of theirs is being collected.

Recommendations to others considering the product

Gives access to a ton of information.... just know how to use it before you invest.

What do you dislike?

Integration with DSPs needs to have better description into what segments are available.

What do you like best?

The audience segments are built out very well and at a large scale.

Recommendations to others considering the product

Research segments prior to using to get the best combinations possible.

What do you dislike?

would be awesome if it was a little less expensive, but amazing product / service overall.

What do you like best?

having the ability to behavioral target outside of our capabilities.

Recommendations to others considering the product

Do it.

What do you dislike?

The user interface. It is very bad, does not make navigating around easy. Going from one audience to another and searching audiences is more of a process than it should be.

Also, the formulas for creating audiences does not allow for much besides the simple "AND" and "OR".

I also have been waiting about 3-4 days for an issue I submitted to BlueKai support and have yet to receive help.

See screenshot I attached to BlueKai having issues currently. This happens a lot.

What do you like best?

I like that other companies use BlueKai as well, so it makes it simple for them to share audiences. There is a number of useful, reliable 3rd party sources on BlueKai that we take advantage of often.