Oracle BlueKaiの評判・口コミ 全2件

What do you dislike?

As with any Data managing partner, there is always a risk of data inaccuracy. While, I haven't experienced that first hand with BlueKai, I think in general it can be something to be weary of with all audience data.

What do you like best?

It is very easy to target the audience you want to with BlueKai. They have a huge amount of audience data and my experience with them has always been hassle-free. I think they are a great DMP and have a very easy way of integrating.

What do you dislike?

Blue Kai is challenging to integrate because of the the inventory testing that needs to be done. First off, you have to wait for newly populated segments to be populated. Secondly, you have to reduce the available inventory by a to-be-determined percentage based on your own testing. You can't take all available inventory or the campaigns will under-deliver.

What do you like best?

The best thing about the Blue Kai DMP is that it provides the ability to target by behavior, gender, and demographics, so basically, that it works as a product.

Recommendations to others considering the product

Make sure you plan for 1-2 months of understanding the actual inventory that your Blue Kai segments will yield for a certain period of time. For us, it was 70% of available inventory - otherwise BT-targeted campaigns would under-deliver.

What do you dislike?

It is somewhat difficult to know the accuracy of the segments.

What do you like best?

We use Google's Doubleclick for Publishers along with BlueKai 3rd party segments to reach very specific audiences on our site. With so many different data sources to choose from and segments that are perfect for retailers as well as reaching B2B audiences, BlueKai is a great fit for our advertisers.

Recommendations to others considering the product

When checking avails for segments always knock about 20%-25% off the number that you are seeing.

What do you dislike?

Depending on your use of the tool (simply looking at segmented audience etc), the interface seemed pretty outdated and not up to some of the standard of their competitors like Acxiom.

What do you like best?

The interface allowed for easy access to my client's cookie pool data. It provide insights into audience levels and various subcategories that could be targeted to hit the specific goals of our executions.

The staff at BlueKai was very knowledgeable and able to answer any question that popped up when putting together an effective strategy for my client.

Recommendations to others considering the product

BlueKai might seem the right tool for your business but before you move down this path you need to clear determine what your objectives are as initial integration and training do require time and results are not something you can expect to see with a flick of a switch.