Oracle Eloqua Marketing Automationの評判・口コミ 全10件

What do you dislike?

The lack of simple features that you take for granted from Marketo that really make it more efficient to build programs. Cloning programs, ad bridge, web personalization, and attribution are all areas that I miss from Marketo. There is a lot that you can do with Eloqua, but the more robust features that Marketo offers (for an extra fee) are missed.

What do you like best?

Ability to handle and process large amounts of data and build complex programs that would potentially crash of MA platforms. It's great to have a lot of flexibility with blank canvases to develop essentially anything you can think of. In Marketo, it could take several minutes (or longer) to refresh a smart list. In Eloqua, it usually only takes a few seconds.

Recommendations to others considering the product

I'd evaluate Marketo as well. Just keep in mind that Marketo's product doesn't seem to be getting the type of investment it needs. I'd ask to see the product roadmap from both vendors.

What do you dislike?

Eloqua is extremely slow and buggy. There are tons of inefficiencies in the interface and doing work on it puts me in a bad mood.

What do you like best?

There窶冱 not much I like about eloqua. I suppose the most important why we continue to use it is because we are so deeply ingrained in it.

What do you dislike?

I really dislike the reporting capabilities in Eloqua. Running reports is a surprisingly complex process and is not intuitive. At one time in my career, my full-time job was just for creating and running reports out of Eloqua. That's how involved the process is.

What do you like best?

Eloqua is a powerful marketing automation platform. I've used it at a couple of workplaces now including at an agency that supported fortune 500 companies manage their instances of Eloqua. What I like best about Eloqua over other automation tools I've used is its flow chart view of campaigns. It's nice to be able to see each automation step visually mapped out in front of you from end to end.

Recommendations to others considering the product

I would suggest only consider using Eloqua for large organizations who run complex marketing campaigns. It's too large and complex of a tool for small marketing teams. You'll need campaign managers, an administrator, and even plan on having room in the budget for a person to run reports if you want to get the full breadth of use from the platform. You'll also likely want to hire an agency to help you with the initial setup.

What do you dislike?

Lack of ways to create 1:1 buyer journeys

What do you like best?

It comes loaded with functionality which is crucial for a successful email marketing prigram such as personalization.

Recommendations to others considering the product

If you need a robust tool for email marketing (only), go for this!