Adobe Audience Managerの評判・口コミ 全1件

What do you dislike?

One of the biggest cons is the pricing. AAM is quite expensive, but you get a great return on investment.

What do you like best?

Our organization was looking for a reliable DMP and Adobe Audience Manager has definitely filled that need for us. AAM has allowed our organization to target more effectively and gather really specific insights on brand audience overlap. It's really allowed us to segment more effectively in our display advertising and helps with analytics as well.

What do you dislike?

I don't think it has anything bad now.

What do you like best?

There are many comprehensive analysis. Shows key audiences. You can see the details of the graphics themselves audiences. Easy to use.

Recommendations to others considering the product

Try the trial period to check for you. You will be able to familiarize yourself with the functions

What do you dislike?

It's not great at creating profiles and audience segments

What do you like best?

I like how it gathers user data from all the available sources

What do you dislike?

Our biggest challenge so far has been teaching some of our longer-tenured employees how to use the software. Given its capabilities, it is rather advanced for those not used to dealing with platforms of this nature. Beyond those challenges, the platform is incredibly useful and can add significant value to a business.

What do you like best?

Adobe Audience Manager is especially adept at helping us determine where to focus our marketing efforts in order to best connect with customers. We are quickly able to integrate it into our digital platforms and optimize our approach by learning about our customers' behaviour quickly, allowing us to make rapid changes.

Recommendations to others considering the product

In our experience, I'd suggest considering both the technology you're currently leveraging to assess customer data and whether it meets your needs, and also the breadth of online presence. If your online presence isn't where you'd like it to be, AAM might serve to help you boost it, or at the very least, help you identify which areas are lacking (in short, where the gaps are). As a result, you can adjust your approach and optimize your customer interactions. Yet, if you have software already deployed for customer data, consider whether AAM will add value at the current time--set strategic objectives.

What do you dislike?

Due to its price, I don't feel that Adobe Audience Manager is geared towards SMEs, and is definitely not for novice users. If you have people at your organization who are not savvy / advanced the learning curve is quite high. Even for a medium to advanced user such as myself I found that it took some getting used to, especially if you are someone who likes a simple user interface.

What do you like best?

Adobe Audience Manager has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business. It allows you to project and predict where things are going as well as give a holistic view of all of your marketing analytics. If you are responsible for the marketing at your company or organization, Audience Manager can provide invaluable insights for your key marketing segments.

What do you dislike?

Terrible customer services makes usage of product difficult

What do you like best?

Housing center for first party data, ability to run 3rd party data through

Recommendations to others considering the product

Make sure to tag your creative, AAM is useless if you run without

What do you dislike?

Reporting seems limited in comparison to other providers and is really much more of a repository than an exchange as to sell data your sales force needs to push the data.

What do you like best?

Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.

Recommendations to others considering the product

Have a plan for use and know which clients source data from Adobe.

What do you dislike?

UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data

What do you like best?

intuitive feature setup and menu, simple trait to segment to sending to destination

What do you dislike?

It's not the easiest platform to learn, but it's very helpful once you get to know it.

What do you like best?

I like the granularity of data segmentation, which allows creating audiences for advertising to very specific target groups.