Oracle BlueKaiの評判・口コミ 全2件

What do you dislike?

Lacking solutions that other DMPs have such as cross device. Reporting is good but could be better. Need to work on retaining historical data for reporting needs.

What do you like best?

The UI is very user friendly. Definitely the best DMP when it comes to integrations with other data partners and DSPs.

What do you dislike?

Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing

What do you like best?

They have a wide variety of 3rd party segments to access at a fair price . Also the connectivity is great.

What do you dislike?

Rules can be difficult to build when matching the proper nomenclature. Also, the taxonomy of data sets can be hard to navigate to add/remove choices.

What do you like best?

Access to a lot of data sets. Integrations exist with many other platforms.

Recommendations to others considering the product

It's a good tool, but other tools may offer additional advantages, quicker support, or more of a user friendly interface.

What do you dislike?

It is costly. And the User interface is not much user friendly. It can be improved. They have great customer base and lot of data. Sorting through that data should be easy and user friendly.

What do you like best?

Its Data Management Platform (DMP). The cloud based platform enabled us to look into the coockie based customer data and analyze their behavior. This helped a lot for targeting the right consumers and improve the marketing of our company services.

Recommendations to others considering the product

This is a great tool and essential in today's world of direct marketing.

What do you dislike?

Efforts can be made to get more customers onto their platform. For a business with fewer users, Bluekai might be able to give only a few matches with their data.

What do you like best?

The very thought of knowing more about your existing customers is thrilling. BlueKai made this possible with the enormous amounts of customer data they had. Our firm had a lot of customers but we had very little detail about them. Bleak came to our rescue and helped with more data

Recommendations to others considering the product

Bleak helps your campaigns have better target audience.

What do you dislike?

Buying data (while it sounds like the perfect solution) comes with a pricey cost. As your overall behavioral targeting campaigns drop in performance, the ROI gets crushed especially when there is a premium tacked onto your CPM to pay for the data.

What do you like best?

BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the digital campaigns. BlueKai actually sell most of their data to other partners so most segments in DLX or Exelate actually come from them. Using this kind of data integration allows our campaigns to be much more targeted which increased the media ROI.

Recommendations to others considering the product

If you're on the agency side, your vendor partners are probably already using it. If you're on the vendor side, your agency clients want you to have access to this data pool. It's a staple product that should absolutely tested to see it's impact on performance.

What do you dislike?

Unlike many of their competitors, BlueKai's interface looks and feels pretty dated.

What do you like best?

BlueKai's relevancy in user-targeting is very comprehensive - I believe they track close to a billion user profiles. From a consumer perspective, the BlueKai Registry is a great tool to give users a glimpse of what digital information of theirs is being collected.

Recommendations to others considering the product

Gives access to a ton of information.... just know how to use it before you invest.

What do you dislike?

Integration with DSPs needs to have better description into what segments are available.

What do you like best?

The audience segments are built out very well and at a large scale.

Recommendations to others considering the product

Research segments prior to using to get the best combinations possible.