Adobe Targetの評判・口コミ 全2件

What do you dislike about the product?

impact on page performance - sometimes causes flicker

What do you like best about the product?

Integration with Adobe Analytics is seamless and vital

What do you dislike about the product?

Its rearranging feature is somehow complicated because many users find some difficulties to understand it. Some of the swap efforts can also be unsuccessful to work. In some areas, Adobe targeting needs some improvements because many people find it challenging to use it and they need some training to learn and understand how to set up tests. As for small companies, it may appear expensive or costly to be used.

What do you like best about the product?

It is exceptionally simple to use because of its very intuitive features and functions. According to my opinion, it is one of the best tools to optimize websites to run smoothly. It has good integration with Adobe Analytics, It contains a vast supply of resources and advanced targeting capabilities and features. It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent.

Recommendations to others considering the product:

It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent.

What do you dislike about the product?

The most annoying thing about adobe target is solving for it's Flicker issues. it sometimes get's on our nerves.

What do you like best about the product?

The most help full and best thing about Adobe Target is it's ability to use java scripts as well as jQuery along with it's UI based tweaks. Use of these Technologies to personalize content really to our heart's desire. We can almost recreate a page for a particular Audience.

The second thing I like the most is it's ability to Target users in real time with the help of mbox. It really is amazing that we can target a user in it's first visit to our site.

Recommendations to others considering the product:

I would advise other to take Adobe Target, Measure it's capabilities as per their company needs and then try to test some TEsts.

What do you dislike about the product?

The WYSIWYG editor has limits, and it's not always easy to find ways around it. If you're trying to test something relatively complex, you can use selectors and custom code, but the emphasis in the UI is on the other ways to edit. You end up entering a lot of code in a box made for a few lines of text. If something doesn't work, figuring it out becomes quite tedious.

What do you like best about the product?

Changes go through immediately. It's very easy to create a test for simple elements (text on page, colours, font size).

Recommendations to others considering the product:

The UI is challenging in some cases, but it does what it says. Everything works better if it's fully integrated with Adobe Analytics.

What do you dislike about the product?

It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software

What do you like best about the product?

It is easy without dev knowledge to make changes to the pages and the code - although it was questionable if this always worked

What do you dislike about the product?

Measurement with Adobe Analytics, sounds good on the surface and is seemingly simple to set up; however, caveat here- the analytics themselves need to be bulletproof. Custom events and custom dimensions, depends on how and when they are collected, may make a confusing report.

What do you like best about the product?

Highly configurable site optimization, straightforward to debug and preview test subject experiences. Simple reporting interface to measure performance.

Recommendations to others considering the product:

Ensure you are on top of your server call needs, the pricing model for Target. Anticipate server calls like page views.

What do you dislike about the product?

The platform works better if you have other experience cloud products as well. Adobe Target on its own would not give you the required insights and data selection/segmentation capabilities.

What do you like best about the product?

The UI is very intuitive and i like the drag and drop functionality to create work flows and tests. The platform does the audience selection based on the targeting model you choose and it also helps you get the accurate sample size for meaningful results.

What do you dislike about the product?

The user interface is not intuitive. It's too complicated to set up a lot of tests and personalizations. Oftentimes, tests do not work on the live site. Many problems all around with this tool. There are much better tools out there if you need to run many tests for many projects without involving a developer or their support team.

What do you like best about the product?

In theory, it has a lot of great features. The best features are the predictive abilities, the integration with Adobe Analytics, and the (sometimes) easy connection to ecommerce data.

Recommendations to others considering the product:

Unless you are a developer or need to run something in conjunction with Adobe Analytics, you would be better off with other tools.

What do you dislike about the product?

Integration with DTM is manual as if you want to use at.js, manual configuration is required. In Adobe Launch this has been fixed though.

What do you like best about the product?

Ease of use is very good, everything is UI based and not very high level of coding is required. Business users can also use it for personalizing their websites. Visual Content editor is very good and allows customizations on website in WYSWYG.

Recommendations to others considering the product:

This is a great personalization tool. However, its real power can be seen when you have Marketing Cloud integration, i.e. you have Adobe analytics/Adobe Audience Manager and Adobe Experience Manager.