Adobe Targetの評判・口コミ 全2件

What do you dislike about the product?

Its rearranging feature is somehow complicated because many users find some difficulties to understand it. Some of the swap efforts can also be unsuccessful to work. In some areas, Adobe targeting needs some improvements because many people find it challenging to use it and they need some training to learn and understand how to set up tests. As for small companies, it may appear expensive or costly to be used.

What do you like best about the product?

It is exceptionally simple to use because of its very intuitive features and functions. According to my opinion, it is one of the best tools to optimize websites to run smoothly. It has good integration with Adobe Analytics, It contains a vast supply of resources and advanced targeting capabilities and features. It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent.

Recommendations to others considering the product:

It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent.

What do you dislike about the product?

impact on page performance - sometimes causes flicker

What do you like best about the product?

Integration with Adobe Analytics is seamless and vital

What do you dislike about the product?

As such I would not say it is a complete downside of the tool, but costwise, being a Adobe suite of products - small organisations can't adapt to Target as the cost of purchasing would be more than ROI.

What do you like best about the product?

The simplicity of Adobe Target in doing personalization (A/B cases, multi variant scenarios) etc. is what makes it unique from other personalization toos like Optimizely.

What do you dislike about the product?

-> There is no reporting dashboard provided within the Target tool. This aspect is a little disappointing.
-> Profile scripts have limited javascript capabilities and get turned off automatically at times without any notification.
-> If multiple audience qualifications exist for campaigns and the placement on the page is the same, the reporting impression is served to all, irrespective of the priority set.

What do you like best about the product?

-> Easy to implement and use.
-> The Visual Composer in Target makes our life simple to personalize.
-> If integrated with Adobe Analytics, the reporting aspects are at their best.
-> Target being a part of Adobe Experience suit, the audiences are well refined, and the reach is high.

What do you dislike about the product?

Audience deletion notification is not available if you are using a Adobe stack and integrated with Adobe dmp

What do you like best about the product?

Using audience from DMP and creating customized experience using APIs. New recommendation features which is controlled by AI to measure the performance, gives an edge w.r.t to other tools in the market.

What do you dislike about the product?

not easy to learn, you need some hand holding

What do you like best about the product?

AI powered scale and automation, good UI and UX

What do you dislike about the product?

The only downside of Adobe Target could be the pricing model, which can be extremely difficult to cover for small businesses.

What do you like best about the product?

One of the most remarkable features of Adobe Target is the ability to offer a different web experience based on users' profiles which allows segmenting your clients depending on their shopping behavior, geolocation, and many other customer types.

What do you dislike about the product?

The platform might seem a bit convoluted at first, but with some learning, it becomes easy.

What do you like best about the product?

The platform uses AI and machine learning to enable personalization, and this increases the conversions

What do you dislike about the product?

Tools is bit slow if you compare with other Personalization tool
Adobe itself has its own loading issue for all its tools that they provide under marketing suite
Otherwise rest is good

What do you like best about the product?

Best tool for testing and experimentation.
Audience targetting and segmentation is quite easy for who already used analytics
Tools allows you to analyse and monitor results of tests