Web Experimentationの評判・口コミ 全4件

What do you dislike?

there are some improvements possible in the integration of the tool with other analytics tools

What do you like best?

The product excel in its way of showing complex data with simple graphs

Recommendations to others considering the product

It a great tool when use for site optimization goals. The biggest advantage is the easy to use interface, the clear representation of the data collected and an inexpensive price

What do you dislike?

The actual designer tool seemed to work better for me on Firefox, on Chrome it was glitchy and inconsistent. Also, the worst part of Optimizely for me was that the design you created would shift/change, seemingly for no reason. You could set it up as desired and check it a few days later and the elements would have shifted, ruining the page.

What do you like best?

The ease of use is the most important aspect of the service in my opinion. For someone like me with zero web design experience it was still very easy to modify existing pages to create A/B tests.

Recommendations to others considering the product

Can be pricey for a SME if you are not using it consistently to implement improvements. The biggest benefits will be seen in the first few months of usage. Be careful of conducting testing on your homepage, if it is a busy website. Going over the amount of visitors in your plan can cause your invoice to increase significantly. Also, ensure you check the modified pages every day to confirm that the design elements haven't shifted.

What do you dislike?

Some things are a bit more confusing, and occasionally the support staff either seems interested in pushing you over to the documents (which I've usually already looked at, and not found an answer), or trying to get you to upgrade to a bigger package.

Some of the really technical elements such as Google Analytics integration and implementation are a little tricky to understand.

The data doesn't always 100 percent line up as it should, especially if you are tracking with another tool and comparing the two.

What do you like best?

The breadth of items that can be changed or updated is truly staggering. If your team is skilled with HTML (or you have in house developers that can play with javascript for the more heavy duty jobs), there is little you can't change.

They also have some fantastic support staff to answer questions.

Recommendations to others considering the product

Be wary of thinking this can be run by a single individual. You will need a developer, a graphic designer/creative consultant, a marketing professional, an organizer, and a staff member to truly use it to its full potential.

There is a lot of learning, so if you have someone on your team who's a pro at picking up software, they will be crucial in metering out the training to other team members.

What do you dislike?

The largest package with the most features is too expensive. We started with the free trial and decided it was worth paying roughly $80 per month for. Our company would only be willing to pay $150 or less for a full feature package so we will not be upgrading.

What do you like best?

The ease in which I can collect analytics and make an informed decision about which version of my campaign I want to use. The analytics are extremely clear, so it's easy to share the data with members of other teams in my company. In general it's extremely easy to use, haven't involved a developer yet!

Recommendations to others considering the product

Start with the trail version, try all of the features you can and link it to an ad campaign you are running.

What do you dislike?

Optimizely is not the type of software I would recommend for a beginner. You need to have in depth knowledge of this field and it could get tricky when it comes to code integration. Also, creating tests on dynamic pages is not is hard to use. Mobile apps is still code fragile but optimizely is heading to the right direction with the continues improvements taking into serious consideration all the feedback coming from the community.

What do you like best?

Optimizely has a huge community support and knowledge data base called Optiverse - Once you log in even with your free - no credit card required account - you can read threads and interact with other users. Optimizely listens the feedback from the community.

Recommendations to others considering the product

Select Optimizely if you are serious on A/B testing. Easy to setup in minutes - literally!

If you get intimidated reach for help in the optiverse community. Practice will help you get better but using this toll is without a doubt a reliable assistant on increasing your sales. Start with the free trial no credit card required account - but if you really want to do it right invest in it - it will be money well invested

What do you dislike?

There aren't many cons to this tool, as long as you just want to set up simple a/b tests. When it comes to bigger changes, it gets a bit trickier.

What do you like best?

Optimizely is great value for money and has really enabled us to see significant increases in conversions and revenue. And it's very easy to use.

Recommendations to others considering the product

No reason not to at least try this tool.

What do you dislike?

There is a lack of control over certain events and custom goals. Many require programming work that isn't at a beginner level. While Optimizely often has documentation or links to its Optiverse, it can still require a fair amount of time and consultation to actually figure out what needs to be done. It would greatly help if there was the ability to simply have a guide: "Add Revenue Tracking - Step 1 - Do This, Step 2 - Do This, etc., etc.

What do you like best?

Optimizely has gone through great efforts to ensure its interface is about as common-sensical as possible. The layout is clean and easy to follow and options are tied to specific Account, Project, Experiment and Variation levels in a way that's easy to pick up - and master. What I really like is how easy Optimizely makes it to just get testing. No matter how big the client, there are few barriers to just getting going already!

Recommendations to others considering the product

Optimizely is very flexible, however to truly get the most out of its services, don't settle for the free trial. Each upgrade level features valuable features, especially the ability to target certain conditions/segments in the audiences of each experiment.

What do you dislike?

The gulf between their Gold and Platinum plans.

There are many useful features in Platinum, but they do not warrant a monthly fee six times greater than the Gold plan.

What do you like best?

There is so much to like about Optimizely that it's difficult to define one element.

We use it to run tests large and small, from making occasional use of the WYSIWYG editor to targeting users with tests based on users from specific sources at specific times of day, with heavily customised code.

I guess what I like best is that I can throw anything at it. As long as our developers can think of a solid way to implement an idea, Optimizely can handle it - and it hasn't let us down yet.

Recommendations to others considering the product

It is no doubt a great product and service.

Their recent decision to do away with agency accounts means that the total spend between ourselves and our clients has significantly increased. Is it worth the additional cash that they're asking for? Yes. But it no longer leaves me with that warm and fuzzy feeling, knowing that it's costing so much more.

What do you dislike?

- More complex tests require a bit of html knowledge and work arounds.

- Creating tests on dynamic pages is not straight forward

What do you like best?

- Allows A/B Testing w/o getting tech involved.

- Allows Constant Testing of Messaging, Images, Offers which every business should always be doing.

- For the most part, it's intuitive and not too hard to setup simple tests

- Statistics are presented in an easy-to-understand format

Recommendations to others considering the product

Definitely give it a try.

If anything, it is worth it to always run optimization tests across your website. Test messaging, images, layouts, call-to-actions, price points, navigation and more. It's a no-brainer to run these tests so there is always some aspect of your business being optimized at any given moment.

Know though, that for more complex tests, you'll need to pull in tech support. However, you can always use the data you collect to support larger scale changes.