Brazeの評判・口コミ 全14件

What do you dislike about the product?

From syncing data with Snowflake, CRM, reporting to building a simple email campaign, Braze requires a more technical skillset than other simpler marketing automation systems. But if you have the engineering resources and you want to take your automation to another level and really deliver personalised communications based on individual user behaviour in real-time, Braze is a no-brainer.

What do you like best about the product?

Braze is an incredibly powerful automation platform that has impressed us since day 1.

Our company was very experienced with plug-and-play marketing platforms that had native integrations with Salesforce CRM, Microsoft, etc. But we reached a point where we needed a lot more. We were looking for a marketing platform that allowed us to pull in ANY data point from our data lake and trigger communications to users. We also didn't want to be limited by automations based purely off user fields. We wanted event-based triggers.

We found Braze and it has absolutely delivered. The API integrations are very powerful and just what we needed. We integrated Braze with Snowflake and built our own two-way sync with our Salesforce CRM. We synced our product user database with Braze - this was a game changer. We could sync any event to Braze (e.g. product login, button clicks, any feature from our product) and built drip campaigns (i.e. Canvases) triggered off the user's activity in our product in real-time. We sync user data to Snowflake and built our acquisition funnel, user engagement reports and other business reporting in Looker.

There's a steeper learning curve and more time required during the initial implementation than other plug-and-play marketing automation platforms like Pardot and Marketo. But it is so worth it.

What do you dislike about the product?

The customer support process is not that simple, the response times are fantastic. However sometimes it is difficult to get assistance at the level you need quickly, although working through your CSM can aleviate this.
Braze support for engineering teams needs some improvements, it is great during onboarding and at lower levels of campaign difficulty. They do offer a Tech Lead you can pay anadditional cost for.

Testing campaigns and functionalty as a user can be difficult with more channels but once you get the hang of it and document it, it works fine but requires a couple steps.

Braze is still evolving in certain areas of ML, integretions like whatsapp and with Product feeds which means some competitors have stronger offerings, however they are moving quickly as the quarters go by so this should not be a negative but it is something to take note of depending on business objectives and speed to market.

Their In App channel needs enhacements for frequency controls and measuring attribution, there are work arounds however.

What do you like best about the product?

The tool has multiple ways to integrate and to design campaigns giving all teams (Product, Marketing, Engineering) a chance to do develop things that align with them.
The braze product continues to evolve and the roadmap has a lot of new functionality monthly and quarterly.
Depending on your internal structure the implementation will be relatively smooth across channels, the email deliverablity team from Braze is great at setting up Email channel.
Depending on the scope of your implementation, the product can be quite easy to use, we have found integrating new types of Push notifcation work flows have been great to set up.

They have fantastic product integrations with other tools , cloud platforms. There is a lot you can achieve.

What do you dislike about the product?

However, one area for improvement is the reporting and data analysis. While Braze provides essential metrics, it falls short in offering detailed, in-depth reports that would help us gain more granular insights into our campaigns.

What do you like best about the product?

What I like best about Braze is its scalability and user-friendly interface. As a Tech CRM manager who uses it daily as my main tool, I appreciate how the platform handles scaling effortlessly, maintaining performance and reliability even as our customer base grows, ensuring we never experience degradation in results. The robust real-time data analytics and segmentation capabilities enable us to tailor our messages based on customer behavior and preferences, significantly enhancing engagement and conversion rates.

The Canvas feature is particularly impressive, as it consolidates all the platform’s capabilities into one intuitive interface, allowing us to design, manage, and optimize customer journeys seamlessly. Additionally, the drag-and-drop campaign builder is incredibly intuitive, making it easy to design complex workflows without needing extensive technical knowledge.

The ease of integration and implementation with Braze is another highlight. The platform integrates smoothly with our existing systems and tools, making the onboarding process swift and efficient. This has allowed us to quickly start leveraging Braze's full capabilities without extensive downtime or technical hurdles.

The technical support provided by Braze is outstanding, particularly for large companies like ours that operate in a complex environment. Their responsive and knowledgeable support team is a critical asset. The extensive support and continuous updates from Braze ensure we always have access to the latest features and best practices in customer engagement.

Braze also holds good and informative live events once in a while, which are excellent for knowledge sharing and networking. These events provide valuable insights and foster a sense of community among users.

What do you dislike about the product?

There isn't much to dislike about Braze, however sometimes the support teams can struggle to understand the issue reported if it's specific to product integration. However having a customer support manager allows us to escalate such cases and they can utilise their knowledge of the integration to help speed up support.

What do you like best about the product?

We migrated to Braze in 2023 as we moved away from two legacy systems and consolodated into Braze technology stack. We were able to fully implement into our product in around 3 months across 11 platforms thanks to great documentation and onboarding process.
The features that come out out-of-the-box were easy to integrate into our applications and clearly defined in documentation in terms SDK support.
For anything we have issues or concerns with the customer support team are excellent in coming back swiftly to help troubleshoot and diagnose the issue.
Our CRM team constantly praises the ease of use as something that is intuitive and they very rarely face issue setting up email and in-app messaging campaigns that they set up on a regular basis.
Braze offers some functions that allow customisation through a feature called content cards and we've found great success with this in recent months.

What do you dislike about the product?

Rate limiting isn't clear.
How fast and many messages you can send is very important for time sensitive campaigns whether it is live sports or events such as Black Friday or Cyber Monday. I feel the rate limiting feature could be better at giving accurate estimates of how many messags are going to or are going out so marketing accordingly.

When it comes to In-app there's limitations in Canvas that are not apparent in Campaign section.
You can choose to build your messages in Campaign and Canvas modes and there's clear differences in the features available on each part of the Braze platform. I don't feel Braze does enough to lay out exactly when to use one or other section for building campaigns. You will start building something assuming the features are the same across both only to find out that Canvas has the feature but Campaign doesn't. Very frustrating.

What do you like best about the product?

Visualisation of segmentation and canvas sections in the platform.
For the campaigns that contain multiple messages split by audience, content and channels, the Canvas view is very helpful to follow the flow of messaging. This makes troubleshooting inconsistencies seamless and makes refining the best route to lead customers down from a customer journey point of view.

Customer support are responsive
Whenever there's an issue with Braze, Customer Support respond in less than 24 hours which means you can resolve issues quickly. Campaigns are time sensitive so getting to next step is vital for many marketing functions.

Content blocks are useful
A lot of content for big brands are templated or follow very strict guidelines, this is where content blocks come in. Instead of rewriting text or sophisticated code, you just reference the content block and go from there so you're never waiting time going from scratch.

Ease of use for editing campaign templates
Between the liquid code which is written for Shopify stores and the drag and drop features, the emails are pretty straight forward to edit. Obviously you can fall back on html whenever is necessary, we tend to store messy html inside content blocks and reference them.