KISSmetricsの評判・口コミ 全1件

What do you dislike?

Everyone started clearing their cookies. So tracking people by that method has proven to be a bit spotty. Also, there is no feature that let's you map your customer's journey in one aggregated form. There is something like a multi-path function, but due to the fact that everyone is clearing their cookies it's hard to tell what's true and what's not. It would also be great if it would be easier to search for specific people. It takes very long to load them and the NEW person search look is horrible. It would be great to see important metrics at a glance, i.e. when did they first visit the site, when did they purchase, how did they keep coming back. I would love to look at a specific customer and see: "visited site through google the first time and then came back through direct 3 times and then purchased 10 days after initial visit". However, just to reiterate, the biggest issue for us was that people are clearing their cookies and 50% of our customers were having their first site visit shown as "direct", which definitely can't be true.

What do you like best?

The fact that you can follow a customer's journey step by step is wonderful. It really helped us understand how affiliate marketing fits into our customer journey. With Kissmetrics we were able to see that people instead of using affiliates as a source to find Apt2B used it to google for coupon codes while they were already checking out. Therefore, we were paying the affiliates money for nothing.

Recommendations to others considering the product

Understand what the software can really do and what the limitations are.

What do you dislike?

Long report loading times and there are some issues with finding the correct pages when filtering. (You need to know the "exact" name of the page or campaign you want to filter. There is no drop down.) Sometimes it is a bit difficult to figure out why a report isn't loading data. (All minor issues though)

What do you like best?

The data--it is everything I wanted and more! The funnel report is worth the cost (for us at least) alone! I also have to do a shout out to the Kissmetric team--everyone that I have worked with has been extremely knowledgeable and helpful. I can't recommend the support team at KM enough!

Recommendations to others considering the product

Don't wait as long as we did. We evaluated Kissmetrics for months and when we did finally sign up, we used the data to launch a highly successful top of the funnel lead campaign within 15 days.

What do you dislike?

I dislike the person look up tool. Sometimes I want to search by name and not just Id or email. Even once I get to the search results it's still hard to see all of that users personal information because the way it's displayed

What do you like best?

The best feature is the funnel report because it helps point out areas of improvement

What do you dislike?

Limited versatility for manipulating your data in custom ways. Some reports are missing filtering options that would be valuable.

Funnel reports only allow user counts, not sums (like revenue, etc).

Also, Kissmetrics seems to be pushing the product development in a direction focused on user interactions (like sending emails and triggering popup modals) while some basic analytics functionality is still missing.

What do you like best?

Common growth marketing reports like funnels and cohort reports work well out-of-the box and are fast and easy to create. The platform is good for users with an intermediate level of comfort with data who want to begin looking at growth marketing metrics but don't yet have the data skills to build these reports themselves.

What do you dislike?

A bit weak on mobile versus competition like Mixpanel

What do you like best?

The app is flexible enough to fit almost all needs.

What do you dislike?

There's an Engagement function to present banners, modals, etc. that really isn't what it should be. You can't use any of your data to cater messaging or show/not show messages to populations. It's glaring that this was left out so it feels like a tacked-on feature that was rushed out the door. I can understand not wanting to develop more in this area though as it nears the marketing automation space. When it comes to Kissmetric's overall value, I don't consider this feature a positive or negative.

I also don't find the Revenue and Cohort reports useful, however I don't necessarily have a need for them.

What do you like best?

The Funnel & Activity reports are by far the most useful. The Metrics feature is useful in its simplicity. I've also come to rely on People Search when troubleshooting non-related business issues.

Also I must commend them on the effort and research they've put into constantly improving the platform. They do listen intently to user feedback and I've been approached by them numerous times for a quick call on a new or improved function.

Recommendations to others considering the product

The ease of implementation can vary depending on where you are with your data management. If you have a single provider like MailChimp, Marketo, Salesforce or if you have something in place to define events and user properties, implementation will be quick as they have a good data integration and API framework. If you don't have any type of data management in place, consider spending resources on building that out with something like Segment. It prepares you much better for integrations, and not just with Kissmetrics.

What do you dislike?

I wish it had a better conversion flow chart.

What do you like best?

Attribution modeling is better and accurate than Google Analytics.

Recommendations to others considering the product

Attribution modeling can be done best with Kissmetrics especially if you are wanting to look at campaign sources at various touch points.

What do you dislike?

Would be good to have more documentation of integration with other tools specially landing page building tools like ( Unbounce , Instapages, webflow)

What do you like best?

Nice Reporting Platform. Ability to uniquely identify a visitor. Constant effort to further improve the product with a new useful feature to further improve the analysis.

What do you dislike?

I dislike that sometimes data can take too long to update in the repots but the live tracking makes up for this.

What do you like best?

I thoroughly enjoy the webinars hosted by Thue on Thursdays, these have opened up new areas of research and improved our optimisation processes.

Recommendations to others considering the product

Try it, if you don't like it then tell them what you didn't like and they'll improve it!