Google Analyticsの評判・口コミ 全896件

What do you dislike?

Can be overwhelming and isn't very intuitive if you're not tech savvy. Can take a lot of getting used to, but over time you get the hang of it. Definitely can feel like you're parsing and presenting data that could or could not be relevant based on your data definitions.

Data can be misconstrued to present dishonest findings, which is the nature of all data collection/analysis tools throughout the industry.

What do you like best?

Let's me clearly measure and understand what is happening with my business online. Provides excellent reporting tools for clients as well. Now with new data studio we can further present data without having to use basic charts and display tools.

Recommendations to others considering the product

It's Free to use and access, and delivers a ton of data in return.

Definitely recommend using this for parsing through live and previous data to help determine better decisions going forward.

What do you dislike?

Google analytics seems to be a learn as you go software. I have not been able to find a consistent walk through guide yet that allows me to teach myself everything about the software.

What do you like best?

Google analytics gives behind the scenes insight to the click patterns of consumers. These patterns allow you to better connect with potential clients.

What do you dislike?

Tools for event and goal tracking are not as strong as through Google Tag Manager.

What do you like best?

GA can be as simple, or as thorough as you wish. It is easy to implement and offers valuable insights to site performance and site visitors.

What do you dislike?

Google Analytics does have some big flaws. However, by being aware of them you can get around those issues.

One flaw is when you are trying to track keywords or queries people are using in Google Search to find a particular page. Most of the time you will see (not provided) which isn't helpful at all. The way to get around this is by looking at Google Search Console which contains your full data set.

Another flaw is trying to analyze Direct traffic. How Google Analytics works is when a user comes to the site Analytics tries to identify where that user came from. If it can't then that user is marked as Direct traffic. What this means is you can't be 100% how this user visited your site and it makes it hard to get concrete insights from that data. The way to solve this problem is by attaching UTM parameters to any links that a user might click on. This will then give you better insights.

The final flaw is with referral and language spam. Malicious people will build spam bots to try to alter your data. This comes across in the referral traffic source report and can lead to you getting poor insights from your data. The way to solve this is by checking a box in the view settings that block these bots. You can also set up filters to help with this.

What do you like best?

Google Analytics is amazing!! It is a free website behavior statistics software by Google. By analyzing the data I have been able to find the following insights:

* Which pages on the site lead to the most leads for my company?

* What is the performance of our blog and what does that traffic look like?

* Did the changes we make have a positive or negative effect on our business and why?

Without having the data associated with analytics I would never be able to answer these questions.

Recommendations to others considering the product

It's free and the insights you get are incredible. Every website should have this installed.