Oracle Eloqua Marketing Automationの評判・口コミ 全10件

What do you dislike?

Looks old school, but the software is efficient and easy to pick up.

What do you like best?

This system is so helpful for my marketing team!

What do you dislike?

I do not like ho we cannot view multiple tabs at one time. If we pick a product tab, we can only view which documents are under there

What do you like best?

Oracle make uploading mass product data to our rep website simple and easy

What do you dislike?

-Reporting functionality - Both my team and our customers have experienced challenges in reporting due to lack of seemingly basic features and export limitations within the Insight Reporting Engine.

-System downtime - Our customers have communicated frustrations over the past six months due to more frequent system-level downtimes when key data isn't being captured for processing which can have a relatively small to rather significant impact on the business.

-Less focus on development - While bigger, more popular features continue to be the focus of development, ie responsive landing page editor, native integrations with multiple third-party vendors, and the like; the other side of the development scale seems to have suffered from lack of focus, ie, new reporting on dynamic content but lacking click-through data.

What do you like best?

-Easy to use interface that does not require technical skills for basic campaign execution tasks like setting up emails, forms, landing pages, segments, and campaigns

-Highly customizable. This comes in handy with lead management workflows, advanced nurture campaigns, and integrations of all kinds but especially with CRMs (Salesforce.com, MS Dynamics Cloud, and Oracle Sales Cloud)

-Eloqua has features that allow you to segregate data, reporting, assets, etc. so all the users can share one Eloqua nicely. These are great features for larger marketing teams and/or teams with users in different regions with different needs.

Recommendations to others considering the product

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.

Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.

What do you dislike?

The quirky nature of the software does not make it the most user friendly

What do you like best?

The robust and powerful tools and functionality that are possible.

What do you dislike?

I think that the customer service experience can improve, as if there is ever a technical issues, it's not easy to get it resolved quickly & efficiently

What do you like best?

Oracle combines the ease of use that only a few marketing automation softwares have & still gives plenty of functionality

Recommendations to others considering the product

Definitely an improvement vs other marketing automation softwares!

What do you dislike?

Turnaround time to release invitations and other materials.

What do you like best?

Ability to track campaign progress, tracking email open rates, and target clients better.

Recommendations to others considering the product

Learn all that it has to offer.

What do you dislike?

The only thing I dislike is that it doesn't have a print or variable pdf function. I work in the print industry and creating personalized direct mail pieces and variable PDFs for personalized coupons in your emails is a must in my opinion. There aren't many platforms that have this feature.

What do you like best?

This platform is so easy to use and unlike a lot of the platforms out there is designed beautifully. I really like the validation feature to make sure your campaigns are set up correctly before you launch. It allows you to run through each touchpoint and make sure they are all functioning correctly before you make it live.

What do you dislike?

I dislike how it doesn't come in a greater variety of languages.

What do you like best?

It is old, and has undergone numerous revisions. It runs very smoothly.

Recommendations to others considering the product

It is a gamechanging software to help marketers design their campaigns and plans.

What do you dislike?

Eloqua's html email builder can be somewhat difficult to utilize at times. Despite some complications here and there, it is relatively straightforward to work with in general.

What do you like best?

The analytics tool in Eloqua is great to break down and analyze your email data to see how it performed with your audience.

Recommendations to others considering the product

Utilize the Eloqua help centre and guide book to get started on your Eloqua journey.